Tom Horn Gaming has continued its recent trend of content based partnerships, building upon its global growth strategy that sees the firm target new jurisdictions, in addition to those regions where a presence is already enjoyed.
The casino content developer’s latest alignment is alongside international betting organisation Parimatch, who has made a number of moves of late to deepen its relationship with the Ultimate Fighting Championship.
Eugene Saveliev, head of gambling products at Parimatch, explained: “Over the years, Tom Horn Gaming has demonstrated its strength and commitment to develop and launch fantastic gaming content that stands out among industry peers, and has proved to be recognised for its high quality and thrilling features.
“I’m sure that together we will be able to take a lead in our field, and deliver an amazing gaming experience to our players in various markets.”
As part of the deal Parimatch is set to integrate the full suite of Tom Horn’s popular titles, including 243 Crystal Fruits and Book of Spells, adventure offerings Hot Blizzard and Fire’n’Hot, and recent releases Sherlock: A Scandal in Bohemia and Frozen Queen.
Ondrej Lapides, CEO at Tom Horn, added: “We’re proud to have teamed up with Parimatch, which has progressed its global reach significantly in recent years, and I’m positive our collaboration will evolve into a long-term, steady partnership, allowing both companies to reach our bold ambitions to expand our business in new markets.”
Tom Horn, who most recently added titles to online betting and gaming operator Betshop and deepened its Lithuanian presence alongside Betsafe.lt, spoke to CasinoBeats earlier in the year on a number of issues.
Regarding the company’s ongoing growth ambitions, Lapides emphasised: “We’re always looking to unlock growth and potential from a range of regulated and newly regulated markets.
“At Tom Horn we’ve been working tirelessly to identify new opportunities, including soon-to-be regulated markets. From our experience, tapping a new market is not enough and one must constantly work to enhance its presence.
“We’re well equipped to provide a rich portfolio of titles that appeals to various demographics in various markets, and we have many interesting deals in the pipeline.”
To read the entire interview, click here.
