Online bookmaker PointsBet has been honored as a finalist in the inaugural Hashtag Sports Awards Presented by Budweiser. The firm’s Good Karma Payout initiative, which provides bettors relief in the event of unlikely circumstances that sway the fate of a game, is shortlisted in the Best Integrated Campaign category. Additional finalists include FIFA, Bose, and Los Angeles Galaxy with the winner set to be announced on June 25, 2019 at The TimesCenter in New York City.
In 2019, PointsBet’s Good Karma Kommittee has rewarded customers on the unfair side of losses on a number of occasions. These included the New Orleans Saints loss in the NFC Championship Game after the missed pass interference penalty against the Los Angeles Rams; the San Jose Sharks Game 3 victory over the St. Louis Blues on an uncalled hand pass; North Carolina’s win against Duke when Zion Williamson left injured 33 seconds into the game and UCF’s dramatic loss in the second round of the NCAA Tournament to Duke.
“When PointsBet launched in the US in January, we wanted to foster a new way of operating where we have the back of our clients,” said the company’s USA CEO, Johnny Aitken. “Our Karma Kommittee who meet each morning at 7am to discuss the previous day’s sporting events and rule on ‘Good Karma Payouts’ are one of the many ways we look out for our customers and receiving a Hashtag Sports nomination is fantastic recognition for our team as we continue to grow our business.”
According to Hashtag Sports, the finalists were selected by a prestigious group of CMOs, executives, athletes, and other experts from across the global media and marketing community. Noteworthy members of the committee include, among others, NHL CMO, Heidi Browning; Portland Trail Blazers Guard and Pull Up Host, CJ McCollum; Spartan Race CMO, Carola Jain; and NBC Sports CMO, Jennifer Storms.
