Design Works Gaming, provider of land-based, online and social casino games, has expanded its UK team, appointing Francesca Gambrell as commercial manager.

Gambrell (pictured) joins the new UK-based DWG team from digital marketing agency Ayima, where she was director of client services. Prior to that she led the commercial and marketing division at QuickThink Media, having started her career as a VIP Marketing Executive at Ladbrokes.

Andy Harris, UK CEO at DWG, said: “We’re delighted to have Francesca join us in our new office. Her experience and creativity will be hugely beneficial as we look to develop our presence in the UK market.

“Francesca has a proven track record of success and has played a significant part in the growth and development of other companies, so she is a perfect fit for us.”

Gambrell added: “I am very happy to join DWG, which is a great opportunity. With its success as a land-based and social operator, it will be very exciting to be part of the new online arm here in the UK as we launch real-money gaming for the first time.”

Based in Scottsdale, Arizona, DWG’s new London office will act as its UK headquarters. The company expands into the UK having established a strong reputation creating land-based titles for leading gaming companies including Aristocrat, IGT, Konami, Novomatic and Scientific Games.