KamaGames has unveiled a new link-up with Hard Rock International, three weeks after the social mobile poker operator commented that it was set to enter a number of strategic partnerships during 2020, including one such link-up alongside “an iconic American brand”.
The combination has seen the development of a new Hard Rock Blackjack app, as the company aims to grow its presence within the social casino space.
Versions of casino table games including roulette, craps, baccarat as well as the core title title are all encapsulated within the entity, with the inclusion of “a number of other casino-style games” such as slots and video poker also promised.
Andrey Kuznetsov, KamaGames CEO, explained: “For KamaGames, this partnership holds an unparalleled opportunity for growth. Using our expertise, which has been honed over many years in the social casino industry, we are confident that we have created a product that will offer true entertainment value for Hard Rock International customers.
“KamaGames is very proud of the product we’ve brought to the market with Pokerist Texas Poker and are happy to share this technology with Hard Rock to provide their loyal customers with a high-quality product which will give them even more opportunities to interact and engage with Hard Rocks iconic, globally recognised brand, leading to a continued positive relationship and greater brand loyalty.”
Among the games boasted by Hard Rock Blackjack is a social poker game based on the Pokerist model, lauded as “the third-largest social poker game in the world”.
The newly developed app will also play host to a range of tournament, including Sit’n’Go, Shootout, multi-table tournaments and weekly tournaments all of which KamaGames states “have experienced long-standing success among KamaGames’ existing user base”.
Alongside tournaments, the app offers party modes and poker game variations, in addition to a host of different ways to encourage a feeling of community. Social interaction between players will be made possible via a range of chat options such as in-game instant messenger, animated emojis and the ability to send gifts back and forth.
Kresimir Spajic, senior vice president of online gaming and sports betting, commented on the the launch: “We are excited to announce this partnership and the release of the highly sophisticated Hard Rock Blackjack app, a perfect expansion of our free-to- play games portfolio and a major draw for both current and new Hard Rock customers.
“The exciting table games, multiplayer functionality and availability in 28 different languages will empower us to stay regularly connected with our guests in a new and creative way between visits to our cafes, hotels and casinos around the world.”
Throughout 2020 and beyond the partnership is expected to generate a variety of cross-promotional campaigns and projects, as well as incorporating even more new slots, game modes, tournaments and events into the app.
Spajic added: “Hard Rock has seen positive results leveraging free2play mobile games to extend the legendary experience guests have come to expect from the 262 Hard Rock ensues around the world into a digital format to both deepen relationships and drive incremental brand engagement both online and at our real-world venues.
“Partnering with KamaGames and their industry-leading technology in the social casino space gives us the opportunity to amplify the reach of our social casino portfolio with best-in-class casino gameplay and global availability.”
