Last week social mobile poker operator KamaGames rolled-out its most successful quarter to date, following the firm detailing a comprehensive road-map for the year that was kicked off in March with a link-up alongside Hard Rock International.

As revenue increased 37 per cent to $29.25m contrasted to the prior year, during each month of 2020 thus far a 20-30 per cent growth in unique paying users has also been recorded.

KamaGames insists that this continued growth is due to a number of successful innovations carried out in 2019, including the release of new features, games and improved monetisation mechanics. 

During the last 18-24 month the need to adapt and evolve has been a consistent message from the firm, and Andrey Kuznetsov, KamaGames CEO, spoke to CasinoBeats on how rewarding it is to see that need for innovation recognised with a most successful quarter to date: “Watching players respond to our hard work and innovations is a sincerely rewarding experience for the KamaGames team. 

We were preparing for quarantine in advance, so we managed to create effective conditions”

“Every time we discuss our ongoing success, our commitment to the quality of our product is always at the root of KamaGames’ growth and this quarter was no different. Our market is highly competitive and our goal every day is to become the best in the social casino genre. In order to achieve this, we’re constantly creating something new, whether it be a feature, game or mechanic. 

“This most recent quarter reaped the rewards from several years of hard work. Throughout this time we kept repeating that it’s impossible to create a single feature that will improve KPIs. It is important to improve and create new elements within the overall product. This was KamaGames core strategy in recent years and we’re happy to say, as you can see with these latest results, it’s paid off for us.”

Upon revealing the delight of its Q1 performance, KamaGames also assured that quarterly results have not been adversely affected by the ongoing coronavirus pandemic. 

As the number of new users where quarantine had been enforced rose by 30 per cent during the latter half of March, revenue across these same regions also demonstrated growth, however, this didn’t have a significant effect on results overall.

“Two basic points should be addressed when discussing gaming and COVID-19,” Kuznetsov commented. “Firstly, there’s the behaviour of the audience to consider. Research of the gaming market and relevant platforms point toward the mobile market increasing in terms of download rates. 

“On average, games and apps downloads increased by as much as 30 per cent. I’m predicting that the current pandemic will have a more noticeable impact on the second quarter as further countries announce lockdown and people spend increasing periods of time indoors.

Ultimately, we’re aiming to maintain our current pace of growth”

 “The second point we need to look at is the potential impact on the product. I’m confident that KamaGames is prepared to handle the situation well and keep pace with the development of our games while working remotely. We were preparing for quarantine in advance, so we managed to create effective conditions for our teams to work from home.

“For instance, our new update is coming soon and a significant part of it was developed remotely. Therefore, we are not concerned about our ability to develop and grow in the near future.”

Looking ahead to the immediate future, KamaGames asserts that it will continue to innovate with the launch of a “new and sizable update” to its social casino games segment. This will introduce a wide range of new features targeted at engaging millions of players worldwide.

It was added: “In the second quarter, we will launch two significant updates to our flagship Pokerist app with a strong focus on keeping current players entertained while attracting new players who may not have engaged with our products before. 

“We’ve also planned the release of an exciting new product and our portfolio of games will become available on another popular platform. Ultimately, we’re aiming to maintain our current pace of growth throughout the remainder of 2020 and finish the year with record gross revenue.”