DECEMBER 1-3, 2020
Meadowlands Exposition Center, New Jersey
AGENDA PREVIEW AGENDA SPONSOR
TUESDAY DECEMBER 1 3:00 PM –
Pre-Registration
40/40 Club
WEDNESDAY DECEMBER 2 8:30 AM –
Registration Open
9:00 AM – 5:30 PM
Exhibition Open
10:15 AM – 5:20 PM
Betting in society
Conference room 1
10:15 AM – 5:20 PM
States of the Nation - Regulatory Round-up
Conference room 2
10:15 AM – 5:20 PM
Sports Betting 101
Conference room 3
10:15 AM – 12:50 PM
Digital Gaming
Conference room 4
2:00 PM – 5:50 PM
Show Me The Money: Investment in Betting
Conference room 4
7:00 PM – Late Official Party
Meadowlands Racing & Entertainment
THURSDAY DECEMBER 3 8:30 AM –
Registration Open
9:00 AM – 5:30 PM
Exhibition Open
9:50 AM – 5:20 PM
Betting on Sports
Conference room 1
10:15 AM – 4:35 PM
Operations Track
Conference room 2
10:15 AM – 4:35 PM
Betting on Regulation Track
Conference room 3
10:15 AM – 4:35 PM
Marketing & Affiliation Track
Conference room 4
7:00 PM – Late
Closing Party
TBC
MORE INFO @ WWW.SBCEVENTS.COM/BETTING-ON-SPORTS-AMERICA
FURTHER DETAILS All destinations pertaining to the Betting on Sports America conference can be found on the official website or conference app. IF YOU NEED ANY FURTHER DETAILS PLEASE CONTACT: Paul Mills, Event Director, SBC, paul@sbcgaming.com, +44 (0) 778 840 5551 Kevin Smith, Director of Marketing and Communications – North America, kevin.smith@sbcgaming.com, +1.314.623.2734 Nancy Bishop, Senior Sales Manager, North America, nancy.bishop@sbcgaming.com, +1.470.776.3710 SUE SCHNEIDER, VP Growth & Strategy, Americas, sue@sbcgaming.com, +1 314 409 8922 Andrew McCarron, Managing Director, SBC, andy@sbcgaming.com, +44 (0) 778 231 1768 Rasmus Sojmark, Founder / CEO, SBC, rs@sbcgaming.com, +44 (0) 789 049 5353
V23
WEDNESDAY DECEMBER 2 – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING IN SOCIETY
STATES OF THE NATION – REGULATORY ROUND-UP
SPORTS BETTING 101
DIGITAL GAMING TRACK
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
10:15 AM – 11:00 AM SPORTS BETTING AND THE HALO EFFECT According to the AGA, the introduction of legalized sports betting has had a marked and positive influence on the way that the gaming industry is viewed by the public. To what extent is that true and what more can be done to maximize the halo effect to improve other elements of the wider gaming offer?
10:15 AM – 11:00 AM THE DEVIL’S ADVOCATE – WHAT MIGHT FEDERAL INTERVENTION BRING TO SPORTS BETTING? Resistance to Federal oversight of sports betting remains firm. But is there a way forward that could involve some level of Federal intervention? The question has significance given that market forces alone are unlikely to eradicate a tenacious illegal black market that refuses to simply just go away.
10:15 AM – 11:00 AM INNOVATION IN DFS Despite the doom mongers, Daily Fantasy Sports has survived the influx of sports betting regulation and is still serving a healthy customer base. But what variations on the product are down the line, and how much is innovation curtailed by legal viewpoints? Where is the line between DFS and betting?
SPEAKERS David Forman, Senior Director of Research, AGA
SPEAKERS Stephanie Brooker, Partner, Gibson, Dunn & Crutcher LLP Daniel Wallach, Founder, Wallach Legal LLC Chris Cylke, SVP, Governmental Affairs, AGA Jodi Balsam, Associate Professor of Clinical Law, Brooklyn Law School
10:15 AM – 11:00 AM PLAYING TRENDS – IPSOS PRESENTATION While betting on the Patriots to win the Superbowl is the outcome, what drives that behavior differs between sports bettors. Ipsos’ new segmentation study “Bettoring your understanding – Defining consumer segments within the sports betting landscape” will help sports betting operators better understand the differences that exist between the various types of bettors, including their attitudes, motivations and sports betting behaviors.
11:00 AM – 11:20 AM REFRESHMENT BREAK 11:20 AM – 12:05 PM THE CHANGING RELATIONSHIP BETWEEN SPORTS & BETTING This discussion will focus on how the perception of betting has evolved over the past five years and the effect that mass sports betting availability will have on the profile of the leagues. SPEAKERS Dan Spillane, SVP & General Counsel, NBA Victor Salerno, President, USBookmaking & US Fantasy Sports
MODERATOR James Kilsby, Vice President, USA, Gambling Compliance 11:00 AM – 11:20 AM KEYNOTE – GAMBLING AND NEW JERSEY Governor Murphy returns to Betting on Sports America to share how his vision for the industry in New Jersey has developed. 11:20 AM – 12:05 PM LEADING THE PACK – THE NJ REVOLUTION How much of New Jersey’s sports betting revolution can be attributed to its openness for mobile betting? Is it going too big too quickly or is it symptomatic of the latent demand for legal sports betting? What next for the state? SPEAKERS Christopher Capra, VP, Digital Operations, William Hill US Tim Sullivan, CEO, NJEDA David Rebuck, Director, NJDGE Pat Agenllini, Gaming Attorney, Brownstein Hyatt Farber Schreck, LLP MODERATOR George Rover, President, Princeton Global Strategies
SPEAKERS Craig Driver, COO, Six Faces Pty
SPEAKERS Paul Lauzon, SVP & Managing Director, Lottery and Gaming Group, IPSOS Jason Allsopp, Vice President, IPSOS 11:00 AM – 11:20 AM REFRESHMENT BREAK 11:20 AM – 11:50 AM SO I HAVE A SPORTS BETTING LICENSE. WHAT NOW? With the ever evolving sports betting laws, some casino properties have now inherited betting licenses that they hadn’t anticipated getting. How can they work out what those licenses are worth? Is an access deal with existing operators the best way to monetize the license in the short term? SPEAKERS Travis Bieker, CEO CentSports.com Peter Hammon, Director of Government Affairs & Business Development, Smarkets
11:20 AM – 12:05 PM FANTASY SPORTS AND THE LAW With some states still perceiving fantasy sports as being the same as sports betting, what measures are being taken to educate lawmakers and regulators about their differences? SPEAKERS Andrew J. Winchell, Director, Government Affairs, FanDuel Group
WEDNESDAY DECEMBER 2 – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING IN SOCIETY
STATES OF THE NATION – REGULATORY ROUND-UP
SPORTS BETTING 101
SHOW ME THE MONEY: INVESTMENT IN BETTING
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
12:05 PM – 12:50 PM VISION OF THE FUTURE – CEO PANEL Almost two years after the repeal of the PASPA how is the sports betting market developing? Should we be wary of huge mobile revenues or recognise that is how customers want to consume betting? Does over taxation remain a threat? Where do the media companies sit?
12:05 PM – 12:50 PM STRIP SEARCH: WHAT NEXT FOR VEGAS SPORTS BETTING? Is the development of sports betting elsewhere causing Vegas to look again at its offer? There are plans for bigger and better sportsbooks and media, but has the underlying offer changed at all? What are players pushing for? Will mobile sign up rules change?
11:50 AM – 12:20 PM IDENTIFY YOURSELF – EVOLUTION OF EFFECTIVE ONLINE ID/KYC VERIFICATION Age, identity and KYC measures are critical functions of any online / mobile sportsbook. The process continues to evolve based on innovation and the demands of state/federal regulators to address fraud, AML and terrorist financing laws.
SPEAKERS Joe Asher, CEO, William Hill John Levy, CEO, theScore Richard Schwartz, President, Rush Street Interactive Adam Greenblatt, CEO, Roar Digital
SPEAKERS Sandra Morgan, Chairwoman, Nevada Gaming Control Board Jason Scott, VP, Trading, Roar Digital Mike Van Ermen, Sportsbook Operations Manager, Circa Sports
SPEAKERS Mark Daws, Global Head of Sales & Partnerships, Accertify Gregory Lisa, Partner, Hogan Lovells
12:05 PM – 12:50 PM TROJAN HORSE – IS FANTASY THE WAY TO PROMOTE SPORTS BETTING? Fantasy sports operators already have an active customer base. Is there a scope for them to actively promote sports betting operators while keeping their product healthy? Where could they sit in the affiliate infrastructure? And what advantages would this bring on the sponsorship front? SPEAKERS Yasin Abbak, CEO, Fantasy Life
MODERATOR Elizabeth Cronan, VP of Government Relations, GeoGuard
12:20 PM – 12:50 PM 12:50 PM – 2:00 PM LUNCH 2:00 PM – 2:45 PM MULTIPLAYER GAME – HOW LOTTERIES ARE ADAPTING TO BETTING Some lotteries are now bookmakers, some are regulators and some are adapting to new competition. How is the introduction of sports betting affecting lotteries around the US?
2:00 PM – 2:45 PM REGULATORY ROUNDTABLES A chance to catch up with how the sports betting laws are developing across the country. MODERATORS Jessica Feil, Senior Director, Government Relations, AGA
SPEAKERS Danielle Boyd, Head of Governmental Relations, William Hill US Michael Wilson, Senior Manager, Product Portfolio, Oregon State Lottery 2:45 PM – 3:30 PM PLAYER POWER – PERCEPTIONS FROM THE OTHER SIDE OF THE COUNTER Serious sports bettors have concerns about the direction the regulated market is taking shape in the U.S. They fear that if it continues in this direction their profession may be headed for the endangered species list. SPEAKERS Rufus Peabody, Professional bettor Jack Andrews, Professional bettor Roxy Roxborough, Las Vegas Oddsmaker MODERATOR David Purdum, Reporter, ESPN
2:45 PM – 3:30 PM IN THE PENN – WHERE DOES THE SPORTS MAD STATE SIT? Pennsylvania is one of the most anticipated states when it comes to sports betting, but how has the market adapted to the opportunity? Who has taken the lead and which brands are bubbling under? SPEAKERS Karin Ashford, VP, Legal & Business Affairs, Penn National Gaming Manuel Stan, SVP, Kindred US
2:00 PM – 2:45 PM THE NEXT GENERATION OF VENUES – HOW TO INTEGRATE A SPORTSBOOK INTO YOUR VENUE In many states the sports betting opportunity is only available in casinos. What is the best way to calculate the space that is required for a thriving sportsbook? What compromises are the least damaging when space is at a premium?
2:00 PM – 2:05 PM WELCOME ADDRESS SunTrust Robinson Humphrey (STRH) sets the out the investment landscape for sports betting and interactive gaming, highlighting key risks and potential rewards.
SPEAKERS Seth Schorr, CEO, Fifth Street Gaming Tony Pease, CEO & Founder, GoodBookey
2:05 PM – 2:45 PM IDENTIFYING THE PATH TO PROFIT FOR OPERATORS What is the true market potential when it comes to sports betting? How can operators be the driving force for the sector with investors? How problematic is the illegal market? Is the supply chain too bloated? Were those that were first to market right to do so? What is the advantage in owning your technology?
2:45 PM – 3:30 PM RISING TIDE? HOW DOES SPORTS BETTING AFFECT ONLINE GAMING New Jersey has been leading the way in online sports betting, but was also a pioneer of online gaming. At the moment it seems that sports betting has also kick started online gaming - but is that sustainable? What lessons have the online gaming operators taken from the influx of sports betting products? SPEAKERS Richard Mims, President, Gaming Guy Matthew Kenagy, Senior Director of Sports Marketing, Caesars
SPEAKERS Barry Jonas, STRH, Senior Gaming Analyst, SunTrust
SPEAKERS Greg Carlin, CEO, Rush Street Gaming Dr Laila Mintas, CEO, PlayUp Inc. Julian Buhagiar, Co-Founder, RB Capital
WEDNESDAY DECEMBER 2 – CONFERENCE DAY 1 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING IN SOCIETY CONFERENCE ROOM 1
STATES OF THE NATION
SPORTS BETTING 101
– REGULATORY ROUND-UP
CONFERENCE ROOM 2
CONFERENCE ROOM 3
3:30 PM – 3:50 PM REFRESHMENT BREAK 3:50 PM – 4:35 PM MEDIA GRAB – NEW BRANDS IN GAMBLING With media brands of various sizes becoming sports betting operators, what is the vision behind this diversification? Could local broadcasters follow the lead of FOX and The Score? What about the plans that the other major sports broadcasters have for sports betting? SPEAKERS Jay Rood, Chief Risk Officer, Bet.Works Benjie Levy, COO, theScore Scot McClintic, VP, Head of Barstool Sportsbook, Penn National Gaming MODERATOR Gideon Bierer, Managing Partner, Partis Solutions
4:35 PM – 5:20 PM CONTENT RICH: BETTING AND BROADCASTING A voracious appetite for betting has long been witnessed among the sports loving public, so how are broadcasters appealing to this demographic now sports betting is more widely accepted. Who are the big personalities essentially representing the industry in people’s homes? SPEAKERS Jason Logan, Senior Managing Editor, Covers.com Brian Musburger, Founder & CEO, VSiN Richard Glosser, Head of Business Development, Verance Corporation MODERATOR Nathan Rothschild, Co-founder, GTG Network
3:50 PM – 4:35 PM THE CALIFORNIA CONUNDRUM With California’s tribal interests moving to introduce sports gaming exclusively on their properties, what will be the response from other gaming operators in the state? There’s the state lottery and circa 74 card rooms that could all potentially offer sports wagering but are hamstrung by longstanding tribal compacts. What are the arguments for and against exclusivity and could the state lose vital taxation revenue if sports wagering is to stay on reservation? SPEAKERS Kyle Kirkland, President, Club One Casino Ed Comins, Managing Director, Webis Holdings PLC
4:35 PM – 5:20 PM THE CASE FOR MOBILIZING CHANGE IN NEW YORK Controversy still reigns over the NYC approach to sports betting, with many calls for mobile betting to be allowed given its popularity over the state line. Are lawmakers looking into the possibility or are they happy with the status quo despite the revenues from NY residents that New Jersey is attracting? Is mobile right for New York? SPEAKERS Jeffrey Gural, Chairman, American Racing and Entertainment John Pappas, Founder & CEO, Corridor Consulting Paul Zuber, Senior Vice President, ASA Governmental Affairs
3:50 PM – 4:35 PM HOW TO CHOOSE A SPORTS BETTING TECHNOLOGY PARTNER Brands from all walks of life are taking a look at the opportunities that present themselves as sports betting is regulated across the state. But how do you know what you need, never mind who you should be teaming up with? The betting supply chain can be multi-faceted, so how can you ensure you are covered? SPEAKERS Kresimir Spajic, SVP of Online Gaming, Hard Rock International Jed Corenthal, Chief Marketing Officer, Phenix Andrew Cochrane, Chief Development Officer, SBTech David McDowell, CEO, FSB Technologies Simon Trim, Sporting Group CEO, Sporting Solutions 4:35 PM – 5:20 PM TAKING RESPONSIBILITY – THE BUSINESS CASE FOR ADDRESSING PROBLEM GAMBLING An explosion in sports betting will also bring an increase in scrutiny of the business processes, with any bad practices damaging for the perception of the industry. So what processes are effective against problem gambling? And what can be baked into operations from the start? SPEAKERS Bill Pascrell III, Partner, Princeton Public Affairs Group & Trustee, GVC Global Foundation
SHOW ME THE MONEY: INVESTMENT IN BETTING
CONFERENCE ROOM 4 2:45 PM – 3:30 PM SUPPLY IN DEMAND? Where should investors look for the maximum return in the supply chain? Does robust technology trump innovation? What are the technology cycles and what are the switching costs for operators at the end of those cycles? SPEAKERS Andrew Zarnett, Managing Director, Jeffries LLC Ben Robinson, Co-Founder, RB Capital Michele Ciavarella, CEO, Newgioco Group MODERATOR Chris Russo, CEO, Fifth Generation Sports 3:30 PM – 3:50 PM REFRESHMENT BREAK 3:50 PM – 4:30 PM START-UP CHALLENGE – WHAT ARE INVESTORS LOOKING FOR? The sports betting industry is a creative one, especially at the start of this new dawn postPASPA. But how good does an idea have to be to attract support from investors? Can ideas be too revolutionary and scare off partners? What are the hot areas of activity? SPEAKERS John V Culver, CEO & Founder, Fanvest Wagering Exchange Luke Pergande, Founder, PropSwap Yasin Abbak, CEO, Fantasy Life Evan Davis, EVP & Chief Legal Officer, GF Hotels & Resorts Joel Simkins, Managing Director, Head of Gaming Investment Banking, SunTrust Evan Davis, Consultant, Pivot Sports Group MODERATOR Lloyd Danzig, CEO & Founder, Sharp Alpha Advisors 4:30 PM – 5:30 PM FIRST PITCH COMPETITION MODERATOR Chris Grove, Managing Partner, SGIF 5:30 PM – 5:50 PM ROUND-UP DISCUSSION
THURSDAY DECEMBER 3 – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING ON SPORTS
OPERATIONS TRACK
BETTING ON REGULATION
MARKETING & AFFILIATION TRACK
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
09:50 AM – 10:20 AM RED-FLAGGING THE MAJORS: PROTECTING U.S. SPORTS LEAGUES FROM GAMBLING RELATED MATCH-FIXING How are sports clubs approaching the issue of match fixing and integrity in a wider sports betting environment? What protections are there available? What lessons can they learn from other jurisdictions?
ADDRESSING THE 5 AREAS OF BUILDING A SUCCESSFUL INCLUSIVE BUSINESS An introductory workshop covering 5 essential steps to setting up a/your successful sports-betting operation. Building on some of the operational panel discussions of Day 1, this Day 2 session looks at how to go from panel talk to operational walk, including the following: • PRODUCT • PEOPLE • PLAYERS • PROTECTION • PROFIT
SPEAKERS Dr Declan Hill, Associate Professor of Investigations, University of New Haven
WORKSHOP LEADER Christina Thakor-Rankin, Co-Founder, All-in-Diversity Project
10:20 AM – 11:00 AM PROMOTING UNITY TO SAFEGUARD SPORTS INTEGRITY – GLMS Cooperation between both public and private organisations is essential to protect major sports leagues. What is the collective responsibility to protect and ensure sports are free of manipulation and corruption? How can a sustained regulatory framework, combined with an acute market responsibility, ensure the integrity of sports leagues in the US? SPEAKERS Ludovico Calvi, President, GLMS Andy Cunningham, Director, Global Strategy Integrity Services, Sportradar
IN PARTNERSHIP WITH
09:50 AM – 10:20 AM CANADA LEADERS PANEL Federal limitations such as the prohibition on single-event sports betting push players to grey, unregulated market operators who pay no tax to the Canadian Treasury. What can/ should provincial governments do to compete with grey market offerings? How can the Provincial government operations attract players to their offerings? SPEAKERS Paul Burns, President & CEO, Canadian Gaming Association MODERATOR Tony Plaskow, Founder, Pixiu Gaming 10:20 AM – 11:00 AM THE COST OF COMPLIANCE What are the biggest challenges to scaling a sports-betting business in a state-by-state environment where the rules of the game differ - greatly - from market to market? How can regulators and policymakers ease the burden operators and suppliers? How do these challenges impact the market's growth potential? SPEAKERS Lauren McAllaistar Cox, VP of Regulatory Compliance & Legal Counsel, Rush Street Gaming MODERATOR Kristal Rovira, Legal & Research Director, Gambling Compliance
10:15 AM – 11:00 AM LEADERS IN AFFILIATION Sports betting has triggered a land-grab for respected online media outlets by some of the world’s biggest gambling affiliate networks. But what happens now? What is the vision for affiliates in the US and what can be learned from other jurisdictions? SPEAKERS Michael Daly, General Manager - Americas, Catena Media Johan Styren, CEO & CoFounder, DilantiMedi
THURSDAY DECEMBER 3 – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING ON SPORTS
OPERATIONS TRACK
BETTING ON REGULATION TRACK
MARKETING & AFFILIATION TRACK
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
11:00 AM – 11:20 AM REFRESHMENT BREAK 11:20 AM – 12:05 PM COLLEGE SPORTS – ADAPTING TO THE NEW WORLD OF BETTING The introduction of sports betting has accelerated discussions around college sports on the issue of remuneration. Legitimate concerns around integrity of an amateur sport in a sports betting environment also highlight the enhanced revenue streams derived from potential sponsorship, broadcast and data rights, none of which currently trickle down to the athletes. SPEAKERS Woodie Dixon, Senior VP & Legal Counsel, PAC-12 William King, Associate Commissioner, Southeastern Conference Naima Stevenson Starks, VP of Hearing Operations, National Collegiate Athletic Association
11:20 AM – 12:05 PM BEATING THE SPREADS – ALTERNATIVE FOOTBALL MARKETS Are customers now warming to an increasing offer of parlays in NFL or is the spread still the king? How are other markets being perceived by the sports and what will the sports fan of the future be betting on? SPEAKER Stephen Baumohl, Co-Founder, Redzone Sports Brandon DuBreuil, Content Marketing Strategist, Covers.com Jonathan Aiwazian, VP Sportsbook US, Kindred
11:20 AM – 12:05 PM BEATING THE BACKLASH – HOW TO AVOID THE EUROPEAN EXPERIENCE The pace of US sports betting legalization has been more rapid than anyone anticipated. But as states rush to get up and running what measures are being put in place to get their houses in order now and negate an anti-gambling backlash further down the road? MODERATOR Matt Carey, Analyst, Gambling Compliance
11:20 AM – 12:05 PM RESPONSIBILITY IN AFFILIATION What does social responsibility look like in the affiliate model? How wary should brands be of how they are presented to prospective clients given the potential reputational damage? How much data do affiliates need on their customers? SPEAKERS: Adam Small, Partner, Better Collective LLC Christopher Capra, VP, Digital Operations, William Hill US
MODERATOR Matthew Holt, President, U.S. Integrity 12:05 PM – 12:50 PM PROTECTING PLAYERS AGAINST PROBLEM GAMBLING A look at some of the ways in which sports athletes can be educated about the pitfalls around sports betting, how to identify potential issues and how to handle situations that may arise. SPEAKERS Martin Lycka, Director of Regulatory Affairs, GVC Paul Buck, CEO, EPIC Risk Management
12:05 PM – 12:50 PM IN-ARENA SPORTSBOOKS – A GOOD BET FOR FANS? With William Hill and Monumental paving the way for in-arena betting in Washington, what’s in it for the sports fans other than a convenient wager? What avenues can operators explore to optimise the sports betting experience in-arena and how can it be used to enhance the relationship between team and fanbase? SPEAKERS David Wallach, Founder, Wallach Legal LLC
12:05 PM – 12:50 PM HOW SPORTS BETTING FITS INTO THE TRIBAL GAMING ECOSYSTEM As one of the biggest players in the US gambling environment, Tribal Gaming operators have taken a largely cautious approach. Until now. Two years on from PASPA, how are the Tribes viewing the sports betting opportunities? What has been the experience from those who have already embraced the product? SPEAKERS Eastman Switch, Senior Advisor, Aztek Gaming Solutions Sarah Robertson, Senior Sales Executive, Kambi Sheila Morago, Executive Director, Oklahoma Indian Gaming Commission MODERATOR Joseph H. Webster, Partner, Hobbs, Straus, Dean & Walker LLP
12:05 PM – 12:50 PM THE POWER OF ‘BRAND’ HOW MOVING OUTSIDE THE AFFILIATE CHANNELS CAN BE THE KEY TO EXPONENTIAL GROWTH. Using offline media tactics to drive additional player acquisition - How targeted offline campaigns can turbo charge your online efforts? In addition, making your brand ‘famous’ through multi channel campaigns is essential. But how can you track and attribute the effect that offline is having on your digital and mobile business? SPEAKERS Richard Downey, Senior Vice President, Global New Business, SpecialistWorks Russ Wilde, COO, Front Office Sports Jason Sukhraj, Chief Commercial Officer, SportsGrid Michael Golub, Deputy Attorney General, State of New Jersey
THURSDAY DECEMBER 3 – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING ON SPORTS
OPERATIONS TRACK
BETTING ON REGULATION TRACK
MARKETING & AFFILIATION TRACK
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
12:50 PM – 2:00 PM LUNCH 2:00 PM – 2:45 PM HOW ARE RIGHTS HOLDERS ADAPTING TO SPORTS BETTING? What partnership models have emerged as sports betting has opened up? What roles are the leagues & teams playing, and how happy are they playing them? Why does there seem to be a preference for gaming and fantasy sponsorships? SPEAKERS Adam Davis, Chief Commercial Officer, HB Sports Entertainment John Scheler, SVP, Strategy & Business Development, XFL
2:45 PM – 3:30 PM ASSESSING THE COST OF SPONSORSHIP Given the exposure, and the piecemeal way in which betting is being legalised, how can operators derive the true value of a sponsor partner? How much brand exposure is wasted in non-legalised states? Does the cost of taking official data have to be taken into account? SPEAKERS Michele Ciavarella, CEO, Newgioco Group
2:00 PM – 2:45 PM MISSING LINK – IS THE US MARKET WAITING FOR EUROPE TO LOCALISE? The US market has understandably been turning to Europe when it comes to strongly developed betting technology stacks, but has this been at the expense of localization of product? What steps are suppliers making to ensure that an operator’s end product work for its market? And where is the supply chain lacking for an American audience? SPEAKERS Martin Lycka, Director of Regulatory Affairs, GVC Group Sami Kauhanen, VP, Betting, Veikkaus Oy Ian Bradley, Chief Strategy Officer, SBTech
2:45 PM – 3:30 PM ADVANCING THE IN-PLAY LIVE SPORTS BETTING EXPERIENCE Mobile betting now allows the processing of bets from thousands of devices within seconds. With that, in-game betting has opened new opportunities for fans to interact and engage with sportsbooks whilst games are ongoing. How must data be utilised to allow for accurate and real-time information to be processed? SPEAKERS Paris Smith, CEO, Pinnacle Sports Lloyd Danzig, CEO & Founder, Sharp Alpha Advisors Scott San Emeterio, CEO & Founder, Ball Street Trading Neale Deeley, VP Sales, Gaming, Sportradar AG MODERATOR Anton Kaszubowski, Director, GreenLaw Limited
2:00 PM – 2:45 PM TAKING ON THE WIRE ACT The Wire Act remains, unarguably, the biggest hurdle to sports betting realising its full potential in the US. What is the industry appetite for taking on this anachronistic piece of legislation and sending it the way of PASPA? What, apart from the financial aspect, would be needed to mount a serious legal challenge?
2:00 PM – 2:45 PM AFFILIATE WORKSHOP – SESSION 1 A series of workshops exploring how to maximise an affiliate business by making sure you have correct processes, contacts and vision.
SPEAKERS Matthew McGill, Partner, Gibson, Dunn & Crutcher LLP John Pappas, Founder & CEO, Corridor Consulting Jeff Ifrah, Founding Partner, Ifrah Law LLC Mark Hichar, Shareholder, Greenberg Traurig LLP MODERATOR Bruce Merati, COO, BC Technologies 2:45 PM – 3:30 PM PAYMENT INFRASTRUCTURE – PLAYING A GUESSING GAME A fragmented US online gambling scene opens for business, as state and federal regulators seek to revamp outdated US payment frameworks. Launching digital and omni-channel verticals, are new industry ventures capable of identifying core products, services and innovations which will be able to match changing federal/state demands, whilst delivering on market scale demands? SPEAKERS Christopher Granger, Lottery & Gaming Lead, Visa Joseph Pappano, SVP & MD, Worldpay Gaming, Vantiv Kendall Myles, VP, Strategic Partnerships, Trustly Behnam Dayanim, Partner, Paul Hasting LLP
2:45 PM – 3:30 PM AFFILIATE WORKSHOP – SESSION 2 A series of workshops exploring how to maximise an affiliate business by making sure you have correct processes, contacts and vision.
THURSDAY DECEMBER 3 – CONFERENCE DAY 2 For more information, please visit www.sbcevents.com/betting-on-sports-america
AGENDA SPONSOR
BETTING ON SPORTS
OPERATIONS TRACK
BETTING ON REGULATION TRACK
MARKETING & AFFILIATION TRACK
CONFERENCE ROOM 1
CONFERENCE ROOM 2
CONFERENCE ROOM 3
CONFERENCE ROOM 4
3:30 PM – 3:50 PM REFRESHMENT BREAK 3:50 PM – 4:35 PM ACTIVATION – MAKING THE MOST OF PARTNERSHIPS As the number of gambling partnerships grows, what are the effective methods for attracting footfall/ new customer sign-ups? Are less controversial gaming partnerships effective for betting? What rights are sports teams and leagues prepared to offer? SPEAKERS Lizzie Seedhouse, SVP, Digital & Content, USL Soccer
3:50 PM – 4:35 PM TRANSFORMING SPORTS BETTING THROUGH AI The amount of big data generated per event is impossible to digest without ever more sophisticated algorithms or Artificial Intelligence. How can technology like AI be utilised to enhance player performance prediction to enhance betting markets? How will the overall user experience benefit from richer, faster and more in-depth data streams?
MODERATOR Philip Canavan, Director, Sports Marketing Entertainment 4:35 PM – 5:20 PM TOP MARKS – SPORTS BETTING HALL OF FAME PANEL Members of the US Sports Betting Hall of Fame discuss some of the big issues ahead for the industry as it establishes itself. SPEAKERS Raymond Lesniak, Former Senator, New Jersey Jay Rood, COO, Bet.Works Roxy Roxborough, Las Vegas Oddsmaker Victor Salerno, President, USBookmaking & US Fantasy Sports Sara Slane, Former American Gaming Association Sr VP MODERATOR Sue Schneider, Vice President of Growth and Strategy, SBC
3:50 PM – 4:35 PM CASE FOR PROSECUTION: LAW ENFORCEMENT IN GAMBLING What do law enforcers need to know when it comes to preventing crime around sports betting? And who should the industry turn to for help if they are paying expensive licensing? How does this work online? SPEAKERS Louis Rogacki, Deputy Director, New Jersey Division of Gaming Enforcement
3:50 PM – 4:35 PM AFFILIATE WORKSHOP – SESSION 3 A series of workshops exploring how to maximise an affiliate business by making sure you have correct processes, contacts and vision.