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Oryx Gaming has penned a new agreement with Malta headquartered Hero Gaming Group, which is to see the operator take on-board the supplier’s full portfolio of content via its hub platform.

The content distribution agreement covers Oryx’s entire library of proprietary and third-party content from independent studios such as Gamomat, Kalamba, Golden Hero and Givme Games via the Oryx Hub.

Sven de Waard, casino manager at Hero Gaming, stated: “We are excited to launch Oryx Hub. Oryx offers not only an impressive content library, but also vast expertise in integration and we look forward to providing our customers with its broad choice of quality content.

“Hero Gaming was founded with the drive to deliver experiences that are innovative and not traditionally seen in the gambling industry, and we believe that content delivered through the Oryx hub fits perfectly with our strategy.” 

Oryx stresses that the deal with Hero Gaming, which was founded in 2013 and operates online brands Casino Heroes, SimpleCasino, SpeedyCasino and SpeedyBet and holds licences in Malta and Sweden, falls in line with its strategy to expand into global regulated markets. 

Matevz Mazij, managing director of Oryx Gaming, stated on the new partnership: “Partnering with Hero Gaming marks another strategic deal for us as we continue to build our distribution network with leading operators in regulated markets. 

“Our recent investment in enhancing our Oryx Hub integration platform, in addition to our constant commitment to delivering a first-rate catalogue of games, has been key to securing this significant agreement and we look forward to being part of Hero Gaming’s continued growth, and we are confident our games will be a hit with Casino Hero’s players.”

The Bragg Gaming Group’s newly-launched Oryx Hub offers operators access to a suite of certified and compliant content, in addition to advanced marketing tools such as promotions, leaderboards, tournaments and jackpots.