Pittsburgh Pirates ink BetMGM marketing collaboration

Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.

The terms of the partnership include BetMGM branding throughout PNC Park, fan-focused promotions, social media content and more.

As part of the collaboration, BetMGM content will be integrated across the Pirates’ digital and social platforms. Additionally, the firm’s signage will be prominently featured at PNC Park, including the left field wall and behind home plate.

BetMGM’s Chief Revenue Officer, Matt Prevost, explained: “BetMGM has seen tremendous success in Pennsylvania since launching in December 2020.

“Growing our presence across the state, in partnership with the Pirates, is a top priority and we look forward to providing Pittsburgh’s passionate sports fans unique promotions and benefits only available on BetMGM.”

The app is available for download in Pennsylvania on both iOS and Android and accessible via desktop at BetMGM in Pennsylvania. The firm added that while it continues to expand its platforms to new states, responsible gaming education remains a key focus, with resources available to help customers play responsibly.

David Burke, Pirates Executive Vice President of Sales and Business Development, commented: “Our partnership with BetMGM is one that we are extremely proud to announce. 

“We are incredibly excited to partner with such a respected and innovative brand. It allows us the opportunity to provide a unique platform for our fans to engage with Pirates baseball like never before.”

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