Bally’s to launch mobile sports betting in Kansas once legislation passes

Bally’s has entered into a multi-year market deal with Boot Hill Casino & Resort in Kansas ahead of the state's pending sports betting legislation.
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Bally’s Corporation has entered into a multi-year market arrangement with Boot Hill Casino & Resort in Dodge City, Kansas, ahead of the pending sports betting legislation in the state.

As a manager on behalf of the Kansas Lottery, Boot Hill Casino is committed to implementing the Bally Bet mobile sportsbook, providing sports fans in the Sunflower State access to sports betting upon enactment of the legislation.

Bally’s expects that its media partnership with Sinclair Broadcast Group, which provides it with access to integrate content into Sinclair’s portfolio of 19 regional sports networks, will also attract sports fans in neighbouring states to the mobile sportsbook.

The Kansas Lottery owns and operates all gaming in the state. The arrangement, as required by law, would license, transfer or lease the necessary Bally’s mobile sportsbook elements to the lottery to offer the state’s sports fans a premium sports betting platform.

With the ability to offer mobile sports betting in Kansas, Bally’s national presence would expand into its 14th state. Notably, Kansas represents the third state where the firm does not maintain a land-based casino and would establish its market presence through its online platform.

President and CEO George Papanier explained: “We are extremely excited to work with Boot Hill Casino & Resort in Kansas. This relationship, which marks the 14th state in which customers can access our omnichannel platform, provides a significant opportunity for Bally’s to enter into yet another attractive mobile sports betting market.

“With the approval of pending sports betting legislation in the state, we can’t wait for Kansas sports fans to engage in our best-in-class online sports betting offerings.”

Clark Stewart, CEO of Boot Hill Casino & Resort, commented: “This is an exciting time in Kansas gaming history, and as a manager for the Kansas Lottery we are thrilled to embark on this pivotal endeavour with Bally’s.”

He added: “Bally’s has demonstrated impressive growth and has an outstanding operating track record. We are confident that bringing Bally’s diverse and interactive suite of online sports betting solutions to the Boot Hill Casino will significantly enhance the gaming experience for Kansas sports fans.”