The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The Instagram and TikTok channels launched ahead of the quarter finals of the Betfred Women’s Challenge...

UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of practice. The Advertising Standards Authority (ASA) published a set of guidelines for sports marketers this week,...

FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign exchange (FX) partner. The financial brand provides Barcelona with coverage extending to regions including APAC, LATAM,...

Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the club. Following the $4.5m bitcoin investment, the Winklevoss twins have become co-owners of the ninth tier...

AC Milan has unveiled a new exclusive fan experience that allows visitors to the San Siro to sit front row in a “first ever” for a top-flight European club.  The ‘Club 1899 Front Row Experience’ is the Serie A giants’...

Sunderland AFC kits will be manufactured by Danish sportswear brand Hummel from next season onwards in a new multi-year partnership.  Hummel will become the EFL Championship club’s technical kit partner from July 2024, creating kits for the men’s and women’s...