SciPlay Corporation has acquired Israel-based developer and manager of casual mobile games Come2Play, allowing the firm to enter the “fast growing puzzle and card market”.

The transaction closed effective June 22, 2020, and does not materially impact the company’s liquidity position, which is over $300m with no debt on the balance sheet. Financial details of the transaction are not being disclosed.

Previously the social division of the global gaming firm Scientific Games, SciPlay, which became an independent company in 2019, advances a core strategy of “putting the best content on top of the industry’s leading player acquisition and revenue generation engine” as a result of acquisition.

The company asserts that it will utilise the same successful model demonstrated during its SpiceRack acquisition three years ago to bring Come2Play into its portfolio.

“We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture,” noted Josh Wilson, CEO of SciPlay

“Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue. 

“We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles.”

Headquartered in Tel Aviv with additional development offices in Poltava City, Ukraine, Come2Play’s social mobile games portfolio includes Solitaire Pets Adventure, offering a new and fresh spin on the classic game solitaire, as well as Backgammon Live, lauded as “the leading backgammon experience available”. 

“Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level,” said Alon Barzilay, CEO of Come2Play

“By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future.”