BetRivers has announced an exclusive content deal with George Karl, who is just one of nine coaches in NBA history to win over 1,000 games.

Karl is now joining Rush Street Interactive (RSI), an online casino and sports betting gaming company, as part of BetRivers.com’s new ‘Bet with a Winner’ campaign.

The partnership makes Karl an exclusive sports betting endorser of the BetRivers brand. He will serve as the company’s brand ambassador and spokesperson and will be engaged in the company’s upcoming promotions and events on its platforms.

As a member of the RSI family, Karl will provide insight and a unique perspective on the NBA with BetRivers users on @BetRivers social media, additional digital and traditional media platforms.

Richard Schwartz, President of RSI, said: “We are thrilled to partner with one of the greatest coaches in NBA history; someone who has deep roots and a strong passion for the game. George Karl was successful at every level of the sport, and we’re excited for him to bring his enthusiasm and knowledge to the sports betting arena here at BetRivers.com.”

The longtime Denver Nuggets head coach won the 2013 NBA Coach of the Year award and led five different teams to the playoffs throughout his illustrious 30-year coaching career.

As a coach, he has the sixth-most wins in NBA regular season history and has coached the likes of NBA icons Ray Allen, Carmelo Anthony, Chauncey Billups, Allen Iverson, Shawn Kemp and Gary Payton.

Karl commented: “My philosophy to coaching and life has always been about being truthful, honest and real. RSI and BetRivers are developing real and meaningful relationships with their players and I’m looking forward to helping strengthen those ties through this partnership.”

Karl made his head coaching debut for the Cleveland Cavaliers in 1984, and would go on to coach 1,999 games for the Cavaliers, Golden State Warriors, Seattle SuperSonics, Milwaukee Bucks, Denver Nuggets, and Sacramento Kings. 680 of those games were for the Nuggets.