Sponsorship News

Spotlight signs Racing Post golf show sponsorship with AK Bets

The Racing Post’s golf programme, The Sweet Spot, will be sponsored by online sportsbook AK Bets under a new partnership signed by Spotlight Sports Group. Broadcast every Tuesday, The Sweet Spot is hosted by Jack Reeve alongside golf tipster Steve...
Craven Cottage, Fulham's stadium.

Fulham to provide ‘luxury’ matchday experiences

Fulham FC has unveiled a first look at the luxury matchday experiences inside its redeveloped ‘New Riverside Stand’.The Premier League club has showcased new matchday experiences, which will be on offer to guests as part of its re-development of...
Gamer computer on line in internet cafe.

Rocket League Esports & Ally provide platform for women

Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in esports.Under the agreement, Ally and Rocket League Esports will deliver three women-only tournaments and a...
Italian football Serie A Championship. Prize giving for Juventus FC, winner of the Italian Serie A 2019-20. Fabio Dal Pino, President Lega Serie A.

TIM & DAZN strike Serie A deal in ‘renewed market approach’

Telecom Italia (TIM) and DAZN have signed a new agreement to allow TimVision customers to continue watching the Serie A for the next five seasons.The non-exclusive agreement will allow TimVision, the Italian streaming platform, to continue showcasing 10 matches...
Basketball in hoop

Harlem Globetrotters & IMG ink ‘instrumental’ deal for 100th anniversary

The Harlem Globetrotters has signed a deal with IMG to expand its consumer products offering in preparation for its centennial celebration in 2026.Through the collaboration, IMG will tap into the rich history of the iconic brand to create a...
Black NFL ball with gold accents.

NFL ‘wants to see impact’ of Global Markets Programme

The National Football League (NFL) has expanded its Global Markets Programme (GMP), with four new clubs and five new markets set to participate in 2024.The announcement was made by the NFL following approval from the International Committee at the...