Development studio Bang Bang Games has become the latest entity to join Yggdrasil’s YG Masters programme, eyeing an acceleration of its business strategy and global market goals.
The YG Masters programme enables independent studios to design, develop and distribute content using Yggdrasil’s technology and global distribution network.
Bang Bang Games will gain access to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, which enables studios and game developers to use a standardised technology solution to design and distribute games anywhere in the world.
This means YG Masters partners can source, build, and distribute content and accelerate global reach, finding new ways to increase revenues, all using one standardised interface.
GATI is the enabler of the Yggdrasil Decentralised Aggregation Network. All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil franchisee.
Stuart McCarthy, head of partner strategy and sourcing at Yggdrasil, explained: “We are thrilled to welcome Bang Bang Games to the YG Masters family. We have been keeping an eye on Bang Bang for some time now and have been impressed with the team and the game mechanics they are developing.
“It’s going to be very exciting to see the Bang Bang team carve their place in the industry using our unique GATI technology as a go-to market, and business strategy enabler.”
Bang Bang Games, founded earlier this year, aims to “produce games with mechanics that are easy to understand but hard to put down”. By joining the YG Masters programme, Bang Bang will gain Yggdrasil provisions of support around compliance, distribution, and commercialisation.
Frank McPolin, managing director of Bang Bang Games, commented: “Yggdrasil is at the forefront of innovation, and we are very excited to enter into this partnership which will allow us to accelerate our global portfolio reach using Yggdrasil’s standardised GATI technology as key enabler.
“We have been big fans of Yggdrasil for many years, and knowing that prominent, high calibre studios are already part of the YG Masters programme, puts us in great company. We are confident we can bring something different to the Yggdrasil distribution network and can’t wait to start showing the world what we’re made of!”
