Sponsorship News

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IOC and Intel to ‘reshape’ world of sports with AI tech

As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve fan engagement.The International Olympic Committee (IOC) has announced its collaboration with Intel to integrate AI...
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EuroLeague season breaks all-time attendance record

The end of the 2023-24 EuroLeague regular season has seen it become the most attended in history averaging 8,748 games per game.  A total of over 2.5 million people attended EuroLeague games during the regular season, with the average attendance...
Australia celebrates a goal during the International Friendly Match between Australia and Canada at Allianz Stadium.

Football Australia seeks government support amid AFC plans

Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid a rise in participation. This confirmation of candidate host states highlights Australia’s status as the sole...
Aston Villa

Aston Villa confirms two-year Betano shirt sponsorship

Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media. The betting operator, owned by Greek multinational gambling group Kaizen Gaming, has become the front-of-shirt partner of Aston Villa...
NHL Phoenix Arizona Coyotes club logo printed on textile equipment ,product shot.

NHL resolves Coyotes’ ‘complex’ issue with relocation

The National Hockey League’s (NHL) Board of Governors has approved the transfer of all of the Arizona Coyotes' franchise to Utah, effective from the 2024/25 season. The franchise will be owned and operated by Smith Entertainment Group, headed by Ryan...
Match between two 3x3 FIBA teams.

FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal

The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture of basketball.Under the agreement, FIBA 3x3 and Karl Lagerfeld will collaborate with players from diverse...