Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
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IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve fan engagement.The International Olympic Committee (IOC) has announced its collaboration with Intel to integrate AI...
EuroLeague season breaks all-time attendance record
The end of the 2023-24 EuroLeague regular season has seen it become the most attended in history averaging 8,748 games per game.
A total of over 2.5 million people attended EuroLeague games during the regular season, with the average attendance...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid a rise in participation.
This confirmation of candidate host states highlights Australia’s status as the sole...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.
The betting operator, owned by Greek multinational gambling group Kaizen Gaming, has become the front-of-shirt partner of Aston Villa...
NHL resolves Coyotes’ ‘complex’ issue with relocation
The National Hockey League’s (NHL) Board of Governors has approved the transfer of all of the Arizona Coyotes' franchise to Utah, effective from the 2024/25 season.
The franchise will be owned and operated by Smith Entertainment Group, headed by Ryan...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture of basketball.Under the agreement, FIBA 3x3 and Karl Lagerfeld will collaborate with players from diverse...