21-22 OCTOBER 2020
#BOSEDIGITAL
AGENDA
STAGE 2
MAIN STAGE 1
WEDNESDAY 21 OCTOBER Fabio Schiavolin, CEO, SNAITECH
09:00 – 09:30 BST
KEYNOTE
09:30 – 13:40 BST
LEADERSHIP
14:00 – 17:40 BST
INNOVATION IN SPORTS BETTING
SPONSORED BY
09:30 – 13:10 BST
MARKETING & AFFILIATION
SPONSORED BY
14:30 – 18:10 BST
PAYMENTS, FRAUD & COMPLIANCE
SPONSORED BY
14:00 – 15:00 BST
EDUCATION & NETWORKING CHANNEL
STAGE 2
MAIN STAGE 1
THURSDAY 22 OCTOBER
09:30 – 13:40 BST
TRADING
14:00 – 16:40 BST
BETTING AROUND EUROPE
09:00 – 09:30 BST
KEYNOTE
09:30 – 12:10 BST
SPORTS INTEGRITY
14:30 – 17:10 BST
BETTING ON ESPORTS
09:30 – 12:30 BST
EDUCATION & NETWORKING CHANNEL
SPONSORED BY
Ennio Bovolenta, Head of Integrity, FIFA
SPONSORED BY
IF YOU NEED ANY FURTHER DETAILS PLEASE CONTACT: Paul Mills, Event Director, SBC, paul@sbcgaming.com, +44 (0) 778 840 5551 Andrew McCarron, Managing Director, SBC, andy@sbcgaming.com, +44 (0) 778 231 1768 Rasmus Sojmark, Founder / CEO, SBC, rs@sbcgaming.com, +44 (0) 789 049 5353
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v28
EXHIBITOR ACTIVITIES WEDNESDAY, 21 OCTOBER 2020
THURSDAY, 22 OCTOBER 2020
11:00 BST
13:30 BST
Visit Aurum Solutions stand to speak to a reconciliation expert about transforming your current process.
Visit Aurum Solutions stand to discover the world's first 360 degree reconciliation platform designed for iGaming Operators.
SPEAK TO A RECONCILIATION EXPERT
11:20 BST
SPEAK TO A RECONCILIATION EXPERT
Visit Aurum Solutions stand to discover the world's first 360 degree reconciliation platform designed for iGaming Operators. WHERE
Aurum Solutions Virtual Display
SPEAK TO A RECONCILIATION EXPERT
14:15 BST
SPEAK TO A RECONCILIATION EXPERT
Visit Aurum Solutions stand to speak to a reconciliation expert about transforming your current process. WHERE
Aurum Solutions Virtual Display
14:00 BST
14:00 BST
Dan Morrison will run a short presentation on 'The Future of Player Engagement' on both days at 3pm (CET). This will be run on google hangouts with the opportunity to ask questions at the end of the session.
Dan Morrison will run a short presentation on 'The Future of Player Engagement' on both days at 3pm (CET). This will be run on google hangouts with the opportunity to ask questions at the end of the session.
THE FUTURE OF PLAYER ENGAGEMENT
SPEAKER
Dan Morrison, Commercial Director, Fast Track WHERE
Fast Track - Virtual Display Google Hangouts
THE FUTURE OF PLAYER ENGAGEMENT
SPEAKER
Dan Morrison, Commercial Director, Fast Track WHERE
Fast Track - Virtual Display Google Hangouts
10:00 BST
10:00 BST
Visit the NetShop ISP virtual display to learn and talk about THE LAUNCH OF THEIR 3 DATA CENTER LOCATIONS
Visit the NetShop ISP virtual display to learn and talk about their WORK@HOME BUNDLE
ANNOUNCING THE LAUNCH OF OUR 3 DATA CENTER LOCATIONS
WORK@HOME BUNDLE PRESENTATION
14:00 BST
16:00 BST
Visit the NetShop ISP virtual display to attend their GAMING HOSTING AMA SESSION
Visit the NetShop ISP virtual display to learn about their HOSTING DISCOUNT COUPONS GIVEAWAY
IGAMING HOSTING AMA SESSION (ASK ME ANYTHING)
WHERE
NetShop ISP Virtual Display
HOSTING DISCOUNT COUPONS GIVEAWAY
WHERE
NetShop ISP Virtual Display
sbcevents.com/betting-on-sports-europe
ON DEMAND
PLUG IN WITH ALL-IN FOR EASY IGAMING LOCALIZATION
All-in Global is the #1 language service provider for the gaming industry. In this interactive video, where you control the action, you get to learn about their new features which make iGaming localization easy. With this new tech, you can now plug pretty much any CMS directly into the translation system of All-in, removing the need for manual uploading of content. SPEAKERS
DON'T GAMBLE WITH PASSWORDS
With passwords becoming ever less secure, what options are there for customers to keep their data safe without impacting on CX? This session looks at the options on the market that can cut fines, fraud and player churn while protecting users' accounts and data privacy. SPEAKERS
Rob Griffin, CEO, MIRACL Michael Tanaka, CCO, MIRACL
Eric Smartman - recommended for esports entrepreneurs who swear a lot Morgan Freewoman - recommended for iGaming creatives who love to own the narrative Daniel Attenthorough recommended for iGaming developers who fancy the lifestyle of a digital nomad Charlotte Johansson recommended for karaoke lovers lost in translation
WHERE:
WHERE
SPEAKER
All-in Global Virtual Display
W2 Virtual Display
NETSHOP ISP – GLOBAL DATA CENTERS & IGAMING SERVERS
We present you our prime Data Center locations ideal for iGaming Servers, Cloud & Colocation Hosting. Katerina Burtsava, Head of Sales & Business Development WHERE
NetShop ISP Virtual Display
SPEAKER
Dinos Stranomitis, COO Stanislav Silin, CEO WHERE
Altenar Display
Expected goals (xG): How it can engage bettors and help them make pre-game and in-play decisions. SPEAKERS
Jonathan Whitmore, Senior Data Analyst, StatsPerform Vas Bountzouklis, Betting Commercial Manager, StatsPerform WHERE
Stats Perform Virtual Display
REGULATORY COMPLIANCE: THE COMPLEX MADE SIMPLE
W2 Head of Product Ben PrestonMarriott, outlines how the increasing cost and complexity of meeting regulatory requirements can be removed through the simplification of the traditional approach, by taking it back to basics via a single platform gateway. SPEAKER
Ben Preston-Marriott
Q&A ON ADDING SPORTSBETTING VERTICAL
Q&A on adding sportsbetting vertical
EXPECTED GOALS: HOW ‘THE MOST ESSENTIAL BASIC METRIC IN FOOTBALL’ IS HELPING BETTORS
WHERE
W2 Virtual Display
SPORTS SPONSORSHIP QUIZ
Take part in the SBC quiz. Test your knowledge of Sports Sponsorship and be the Betting on Sports Europe - Digital quiz champion. WHERE
Entertianment Lounge
sbcevents.com/betting-on-sports-europe
DAY 1
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
WEDNESDAY, 21 OCTOBER 2020
STAGE 1
STAGE 2
LEADERSHIP
MARKETING & AFFILIATION SPONSORED BY
09:00 - 09:30 BST
09:30 - 10:10 BST
SPONSORED BY
SPONSORED BY
KEYNOTE SNAITECH VISION OF THE FUTURE
OPTIMISING PLAYER ACQUISITION IN THE ERA OF RESTRICTED MARKETING
SNAITECH CEO and Sports Betting Hall of Fame alumni Fabio Schiavollin discusses his view on the development of the Italian gambling industry and his vision for the future of SNAITECH and the European gambling industry. SPEAKER
Fabio Schiavollin, CEO, SNAITECH MODERATOR
Andrew McCarron, MD, SBC
10:00 - 10:40 BST SPONSORED BY
PANEL SBC LEADERS: OPERATOR CEO PANEL
Can operators work together for the greater good of the industry, or is it so fragmented that it needs regulators to lay down the law so that everyone complies? What does the future hold for betting in Europe this decade? SPEAKERS
Jesper Svensson, CEO, Betsson Niels Erik Folmann, CEO, Danske Licens Spil Alexis Murphy, CEO, BetFirst Group MODERATOR
Keith O'Loughlin, SVP, Sportsbook and Platforms, SG Digital
With the opportunities on sponsorship and TV advertising narrowing across certain key European markets, how can betting & gaming brands most effectively acquire high value players? And how can brands truly stand out online? SPEAKERS
James Kelly, Head of Performance, BlueClaw Benjamin Cronin, Head of Content Marketing, Pinnacle Martin Petrov, VP, Business Development, Sportal.bg Josh Jolliffe, Sales Director - Europe & Africa, BetGenius Florian Geheeb, Global Director, Advertising Sales, Sportradar MODERATOR
Harry Lang, Marketing Consultant, Genting Casino
10:10 - 10:30 BST SPONSORED BY
PRESENTATION REDUCING CPAS WITH FANTASY SPORTS
With the cost of customer acquisition increasing in many areas, and the traditional marketing tools being restricted, fantasy sports is emerging as a complementary tool for sportsbooks to pic up and retain customers. But how can this be done more effectively? SPEAKERS
Bjorn Fjellby, Co-founder, FanTeam John Tsakalakis, Sportsbook Product Manager, Kaizen Gaming
sbcevents.com/betting-on-sports-europe
sbcevents.com/betting-on-sports-europe
DAY 1
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
WEDNESDAY, 21 OCTOBER 2020
STAGE 1
STAGE 2
LEADERSHIP
MARKETING & AFFILIATION SPONSORED BY
11:00 - 11:40 BST
10:30 - 11:10 BST
SPONSORED BY
SPONSORED BY
PANEL MARKET FRAGMENTATION – SUPPLIER CEO PANEL
PANEL BRAND CONTROL – WORKING WITH AFFILIATES
As the restrictions become tighter, what can suppliers do to provide a multi-jurisdictional product? How are regulators treating the supply chain? Do suppliers need to keep a closer watch on their operator customers to safeguard their licences? SPEAKERS
Stanislav Silin, CEO, Altenar Warren Russell, Founder & CEO, W2 Global Data Marco Castaldo, CEO, Microgame Tsachi Maimon, CEO, Aspire Global MODERATOR
Rory Anderson, Consultant, 12Bet
How tight a rein do operators need to hold when it comes to their marketing partners? SPEAKERS
Eitan Gorodetsky, Acquisition Director, Betsson Group Sue Dawson, Head of Content, FTD Digital Brean Wilkinson, Product development Advisor, Rightlander MODERATOR
Marcos Oliveira, Head Of Business Development, Clever Advertising Group
11:30 - 12:10 BST SPONSORED BY
PANEL THE THIN LINE BETWEEN MARKETING AND ENTICEMENT Gambling has been successfully using marketing techniques from other industries for 20 years, but given the nature of the product, does it need to be more circumspect? SPEAKERS
Vedran Karaman, Global Director of Performance Marketing, Superbet Neil Banbury, General Manager - UK, Kindred Group Petros Troullinos, Head of Marketing Operations, Kaizen Gaming Vasiliki Panousi, Manager - EU Affairs, EGBA MODERATOR
Tom Galanis, Managing Director, TAG Media
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WE ARE CLEVER generating valuable online traffic
Clever Advertising focuses on developing performance online marketing solutions for the world's most important operators in the gambling industry. Today it represents one of the biggest affiliates worldwide due to the commitment to its partners.
+5K
+500M
+400K
+135K
publishers
active players
monthly unique visitors
new depositing customers per year
PREMIUM PARTNERS
CLEVERADVERTISING.COM
sbcevents.com/betting-on-sports-europe
DAY 1
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
WEDNESDAY, 21 OCTOBER 2020
STAGE 1
STAGE 2
LEADERSHIP
MARKETING & AFFILIATION SPONSORED BY
12:00 - 12:40 BST
12:30 - 13:10 BST
PANEL ETHICAL GAMBLING – SPOTLIGHT ON GOVERNANCE
GERMAN BLIGHT
Entering a new decade, how will gambling’s gods of governance reshape a betting industry in need of improving its public profile and all-round rationale? Can new governance implement effective change promoting gambling as a ‘sustainable sector’, whilst the majority of western governments rethink legislative strategies governing business and digital codes? SPEAKERS
Martin Lycka, Director of Regulatory Affairs, GVC Daniela Johansson, Chief Responsability Officer, PAF Sandhya Singh, Head of Risk & Fraud, Payment & Customer Service, Napoleon Sports & Casino Dr. Ekaterina Alexandrova Hartmann, Director of Legal and Regulatory Affairs, EGBA
Germany is another jurisdiction where affiliate marketing is frowned upon. But can there be a ‘green’ version of affiliate marketing that can be developed to open up markets that have slammed the door shut under a player protection remit? SPEAKERS
Dr Matthias Kirschenhofer, Chief Legal Officer, Sport1 Medien AG Simon Otten, Key Account Manager Digital Content, Crifbuergel Nico Jansen, Founder & CEO, Bet It Best MODERATOR
Martin Arendts, General Member, IMGL International Masters of Gaming Law
MODERATOR
David Clifton, Director, Clifton Davies Consultancy
13:00 - 13:40 BST FUNDING OF FOOTBALL
Sponsorship works as a mutually beneficial funding mechanism from betting to football. But if such partnerships are outlawed, what paths are there for co-operation in the future? SPEAKERS
Dean Akinjobi, CEO, Football Media Russell Yershon, Founder, ConnectingBrands Cassandra Matilde Fernandes, Legal & Projects Manager, GLMS MODERATOR
David Zeffman, Partner, CMS
sbcevents.com/betting-on-sports-europe
sbcevents.com/betting-on-sports-europe
DAY 1
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
WEDNESDAY, 21 OCTOBER 2020
STAGE 1
STAGE 2
INNOVATION IN SPORTS BETTING
PAYMENTS, FRAUD & COMPLIANCE
SPONSORED BY
SPONSORED BY
14:00 - 15:00 BST
14:30 - 15:10 BST
SPONSORED BY
SPONSORED BY
PANEL OFFERING A COMPELLING DIGITAL PRODUCT
PANEL ANALYSING THE AGE CHECK CHANGES
How can sports betting companies successfully diversify their product portfolio into a multitude of potential revenue streams? How can we bridge the gap from a retail to a digital environment? SPEAKERS
Minja Bolesnikov, Gaming Industry Consultant, Former MaxBet CEO Veiko Krünberg, Managing Director of Online Operations & Sportsbook, Olympic Entertainment Group Will Whitehead, Associate Director Accounts, mkodo George Kourakos, Head of Customer Experience and Innovation, Kaizen Gaming Blaz Zitnik, Head of BET, Sportradar MODERATOR
Jari Vahanen, Co-Founder & Partner, Finnish Gambling Consultants
Last year the Gambling Commission introduced enhanced age checks. Have these had the desired effect of making gambling safer? SPEAKERS
Genia Gurevich, Head of Banking & Payment Services, Tal Ron, Drihem & Co., Law Assaf Stieglitz, CEO, Odds1x2 Peter Murray, Group Head of Sales, W2 Global Data MODERATOR
Rhi Burns, CCO, Zimpler
15:30 - 16:10 BST SPONSORED BY
PANEL PAY IN STORE
Everybody hates cash… well not yet but COVID has seen a dramatic change in consumer usage of physical money. How has the transition been for brick and mortar stores in turning to cashless? Is there a risk of retail betting excluding its core customer base as the digital evolution accelerates. SPEAKERS
Stanislas Devaux, Head of Payments & iGaming, Hipay Andy Wright, EGM Wagering, Tabcorp Wayne Stevenson, CEO, low6 MODERATOR
Stewart Darkin, Managing Director CasinoBeats, SBC
sbcevents.com/betting-on-sports-europe
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
DAY 1
STAGE 1
STAGE 2
INNOVATION IN SPORTS BETTING
PAYMENTS, FRAUD & COMPLIANCE
SPONSORED BY
WEDNESDAY, 21 OCTOBER 2020 EDUCATION & NETWORKING CHANNEL
SPONSORED BY
15:00 - 15:40 BST
16:30 - 17:10 BST
14:00 - 15:00 BST
PANEL RACING LINE – TIME TO INNOVATE
SPONSORED BY
SPONSORED BY
PANEL TRENDING – HOW CONSUMERS ARE SPENDING THEIR MONEY
WORKSHOP THE MYSTERIES OF GDPR EXPLAINED
Has the unusual circumstances around COVID provided horseracing with an opportunity to grab more market share at a time when other sports are struggling to maintain a consistent product? Have punters changed their patterns around betting on racing? What can be done to maximise Levy yield for a sport which will undoubtedly be requiring more funds given the lack of spectators? What lessons have we learned in 2020 that we can take forward? SPEAKERS
David da Silva, CEO, EasyOdds William Woodhams, CEO, Fitzdares Simon Fraser, SVP, International, XB Net MODERATOR
Paul McNea, Director, iGaming Performance
SPEAKERS
Lior Segal, Director of Payments, TSG Kristaps Dobrajs, Sales Director, ConnectPay Tiago Veiga, Head of Business Development, Aurum Solutions Tom Bloor, Sales Manager, CryptoPay
EGBA presents a guide to its Code of Conduct on Data Protection in Online Gambling, its recently-launched set of dedicated sector-specific rules and best practices to ensure compliance with GDPR regulations. The roundtable will include practical tips on how the Code works for operators, as well as providing an opportunity to ask the experts about your own data protection challenges. A must attend session for industry compliance, data protection, regulatory affairs, and legal teams.
MODERATOR
SPEAKERS
The public has a whole array of payment options these days. Mobile pay, digital wallets, prepaid cards, crypto-currencies – even cash. But where are these types of payments being used and where does gambling need to be careful?
Tai Itzhak Ron, Founder, Tal Ron, Drihem & Co., Law
sbcevents.com/betting-on-sports-europe
Daniele Perrone, Legal Advisor, European Gaming and Betting Association (EGBA) Daniel Chapman, Data Protection Officer, WIlliam Hill Plc
DAY 1
PAST SESSIONS ARE NOW AVAILABLE ON-DEMAND
WEDNESDAY, 21 OCTOBER 2020
STAGE 1
STAGE 2
INNOVATION IN SPORTS BETTING
PAYMENTS, FRAUD & COMPLIANCE
SPONSORED BY
SPONSORED BY
16:00 - 16:40 BST
17:30 - 18:10 BST
PANEL TRUMP V BIDEN – BETTING'S BIGGEST MARKET
SPONSORED BY
With what's been billed as the biggest betting market ever, the US Election is playing out against a backdrop of a tumultuous political landscape, national lockdowns and civil unrest. How are the betting markets responding given that Trump upset the odds four years ago, and many people unsure at how Biden will perform himself? Can these markets still work as an acquisition tool or should bookmakers be taking them more seriously? SPEAKERS
Matthew Shaddick, Head of Political Betting, GVC Group Sarbjit Bakhshi, Head of Political Markets, Smarkets William Kedjanyi, Political Betting Analyst, Star Sports
PANEL ID RESTRICTIONS AND FTD
The turn of the year saw the Dutch market impose new rules for front-end ID checks for customers. How has the market responded? Are FTD numbers down? What are the consequences for breaching the new rules? SPEAKERS
Peter-Paul de Goeij, CEO, Netherlands Online Gambling Association Lars Westhoff, Attorney at law, Vissers Advocatuur Kester Mekenkamp, Attorney, Kallf Katz & Franssen MODERATOR
Joe Streeter, News Editor, Payment Expert
MODERATOR
Lloyd Danzig, Founder, Sharp Alpha Advisors
17:00 - 17:40 BST SPONSORED BY
PANEL NEW ENTRANTS – NEW ANGLES
The ever growing popularity of football continues to encourage new entrants into the world of sports betting. What can the industry learn from the new brands looking to carve a niche in the sector? What areas in the sports betting ecosystem are underserved? And what needs to go right for success? SPEAKERS
Jamie Mitchell, Co-Founder, Low6 Jamie Graham, Founder, Who Knows Wins James Copeland, CMO, Footstock MODERATOR
Richard Thorp, Partner, Red Knot Communications
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DAY 2 STAGE 1 TRADING SPONSORED BY
THURSDAY, 22 OCTOBER 2020
STAGE 2 SPORTS INTEGRITY
EDUCATION & NETWORKING CHANNEL
09:30 - 10:00 BST
09:00 - 09:30 BST
09:30 - 10:00 BST
PRESENTATION ODDSCHECKER’S PREMIER LEAGUE UPDATE
SPONSORED BY
WORKSHOP BUILDING A SOCCER GOAL CALIBRATION TOOL IN EXCEL
oddschecker shares some of its data from last season, and from what has happened so far this season, and analyses it to see what trends can be pulled out and applied to the sports betting sector over the period. Why was last season so favourable to bookmakers? Why has the industry overround changed? Which betting brands are dominating the Betslip clickshare? SPEAKER
James Tippett, Commercial Executive, oddschecker
10:00 - 10:40 BST SPONSORED BY
KEYNOTE PROTECTING THE BEAUTIFUL GAME – FIFA
This unique keynote from FIFA will discuss the role the federation plays in policing and ensuring the game is unsullied by outside influences. What is the best means to protect the competition and promote integrity and ethical behavior both in Europe, and globally? What methods can be used to educate players, clubs and leagues to effectively prevent such actions before, during and after competitions? SPEAKER
Ennio Bovolenta, Head of Integrity, FIFA
THE CHALLENGES WITH EURO 2020
The big summer football tournament is now scheduled for next summer, but how important is it to the bottom line given the huge sign-up offers in a noisy marketplace? What are we expecting from a new-look format? What did we learn from this year’s postponement? SPEAKERS
Kostas Diorelis, Head of Sportsbook Proposition, Kaizen Gaming Lasha Machavariani, CEO/ Founder, Setanta Sports Media James McKiernan, Commercial Director, Betgenius Marcin Jablonski, Chief Commercial Officer, LV Bet
Work with Jonathan in this easy to follow video on how build a simple tool in Excel to determine goal expectations in soccer matches. SPEAKER
Jonathan Smith, Director, Sportsbook Training Services
11.00 - 11.45 BST SPONSORED BY
WORKSHOP PART 1: HOW TO UTILISE DIGITAL PR AND LINK BUILDING TO ENHANCE YOUR SEO PERFORMANCE As regular Google updates continue to devalue purchased links, the topic of utilising DigitalPR and organic Link Building tactics has never been more prominent within the SportsBetting sector.In this workshop, the Blueclaw team will be highlighting the benefits that Digital PR andorganic link building have on SEO and how all sports betting websites can benefit from thisrisk-free link building strategy. Additionally, the team will demonstrate Blueclaw’s tried andtested approach to organically building links through Content Marketing and PR. The teamwill also provide valuable insight into what topics work best when it comes to Sports Bettingcampaigns and how to build relationships with journalists to gain coverage you don't have to pay for. SPEAKERS
MODERATOR
Natalia Sketchley, Online PR Campaign Manager, Blueclaw Jordan Hilliard, Senior SEO Lead, Blueclaw
Marc Thomas, Partner, Propus Partners
sbcevents.com/betting-on-sports-europe
DAY 2
THURSDAY, 22 OCTOBER 2020
STAGE 1
STAGE 2
TRADING
SPORTS INTEGRITY
SPONSORED BY
11:00 - 11:40 BST
09:30 - 10:10 BST
DOES MASS MARKET MATHS STILL WORK?
SPONSORED BY
Stripped of TV spots and further adjustment to KYC and compliance demands, do bookmakers need to rethink their mass market trading strategies, accommodating business realities? 2019 saw a number of bookmakers exit the UK market failing to meet its scale demand. Battling peak market saturation, does the maths still work for bookmakers and their technology partners? SPEAKERS
Marco Blume, Trading Director, Pinnacle Philippe Joos, Head of Product & Innovation, Napoleon Sports & Casino Matt Scarrott, Director of Sportsbook, BetVictor MODERATOR
Anton Kaszubowski, Director, GreenLaw Limited
MARKET FORCES – WHEN ARE BETS TOO RISKY TO TAKE?
Spot fixing brings some of betting’s derivative markets into sharp focus. What impact has the exponential growth of sportsbooks had on the fight against corruption? Are we approaching a situation when sportsbooks should consider limits on the markets they offer on certain sports and on whether they can even take wagers on low level sports that present a risk to integrity? Is there a correlation between identified match fixing and a particularly vulnerable betting offer? SPEAKERS
Gustaf Hoffstedt, Secretary General, BOS.NU Gilles Maillet, Director of Sports Integrity, LFDJ Oliver Lamb, Head Sportsbook Controller, Kambi MODERATOR
Scott Longley, CEO, Clear Concise Media
10:30 - 11:10 BST SPONSORED BY
THE LINK BETWEEN SPORTS BETTING INTEGRITY & PROBLEM GAMBLING
Historically sports betting integrity and problem gambling have been seen as separate issues with different processes of education, treatment and regulation. Innovative harm minimisation programmes across Europe and the World are demonstrating a link between the two so should they treated as combined threats to sport in the future? SPEAKERS
Michelle Evans, Head of Connucations & Wellbeing, PFA Scotland Lee Calverley, Sports Integrity Lead, GVC Holdings Scott Davies, Lead Pro-sport Facilitator, EPIC Risk Management & former gambling addict MODERATOR
Mark Potter, Head of Safer Gambling US, EPIC Risk Management
sbcevents.com/betting-on-sports-europe
DAY 2 STAGE 1
THURSDAY, 22 OCTOBER 2020
STAGE 2
TRADING
SPORTS INTEGRITY
SPONSORED BY
EDUCATION & NETWORKING CHANNEL
12:00 - 12:40 BST
11:30 - 12:10 BST
11:45 - 12:30 BST
SPONSORED BY
SPONSORED BY
SPONSORED BY
PANEL THE MODERN DAY TRADING ROOM
PANEL ASSESSING THE IMPACT OF THE TENNIS REVIEW OF INTEGRITY
WORKSHOP PART 2: AUTOMATION VS HUMANS: WHICH IS BEST TO LEVERAGE PERFORMANCE FROM YOUR PPC STRATEGY?
The trading function within bookmakers has changed beyond recognition since the turn of the century. Has the opening up of the US market allowed a re-appraisal of the market? What are trading directors looking for in terms of a workforce.? What skills are needed in a modern trading room? Does there need to be a concerted effort to make them a more diverse sector of the industry?
The Independent Review Panel into tennis integrity published its report at the end of 2018 with big repercussions for the lower echelons of the game. But what has happened in that time and do its recommendations stand up 18 months later in a fast moving environment? SPEAKERS
Maxim Afanasyev, CPO, Liga Stavok Endre Nesset, Director of Sports, CoolBet Jamie McKittrick, Group Head of Commercial, GVC Group
Jonny Gray, CEO, Tennis Integrity Unit David Lampitt, Managing Director, Sports Partnerships, Sportradar Giancarlo Sergi, General Secretary, Global Lottery Monitoring System - GLMS
MODERATOR
MODERATOR
SPEAKERS
Jonathan Smith, Director, Sportsbook Training Services
Andrew McCarron, Managing Director, SBC
Anyone who has run paid activity in this sector will know that competition is fierce and CPCsare ever-rising. Many operators and affiliates are met with the challenge of keeping on top ofcampaign optimisations and many find themselves struggling to ensure each campaignreceives sufficient attention.Is utilising smart bidding, ad customisers and dynamic search ads the way to go to attractmore high-quality customers, or does a thorough, reactive and manual approach yieldgreater returns? The Blueclaw team will outline how time-challenged PPC managers can besmarter with budgets and squeeze out greater margins of efficiency. SPEAKERS
13:00 - 13:40 BST
Emilia Lingwood, Paid Media Lead, Blueclaw Vignesh Jayanth, Senior Data Insights Manager, Blueclaw
PANEL VAR SIGHTED – PREMIER LEAGUE TRENDS
A look back on the 2020 season in the EPL - where were the surprises? What impact did VAR have? How did punters behave? Has Request a bet plateaued? SPEAKERS
Jens Nielsen, Sportsbook Director, Danske Spil David Pilgrim, Senior Product Manager - Trading, Sky Betting & Gaming Adrian Sladdin, Director, Seventh Wave Corporation Benjamin Cronin, Head of Content Marketing, Pinnacle MODERATOR
Dan Levy, VP, Communications & Commercial Partnerships, Smarkets
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DAY 2
THURSDAY, 22 OCTOBER 2020
STAGE 1 BETTING AROUND EUROPE
STAGE 2 BETTING ON ESPORTS SPONSORED BY
14:00 - 14:40 BST
14:30 - 15:10 BST
PANEL NETHERLANDS – NEXT STEPS?
SPONSORED BY
With the licensing of remote gambling due to commence in the Netherlands in March 2021, prospective applicants are eager to jumpstart their preparations and begin preparing their applications as soon as possible, however several key matters must still be addressed. How will applicants be able to demonstrate their compliance with the 32 month “cooling-off period” and thus determine the right moment at which they can submit their licence application? How will the central exclusion register (“CRUKS”) work? What responsible gambling safeguards are going to be required to protect players from the outset? SPEAKERS
Justin Franssen, Partner, Kallf Katz & Franssen Dr Alan Littler, Gaming Lawyer, Kalff Katz & Franssen
PANEL ESPORTS AROUND EUROPE
As the esports following grows globally, what is the penetration in European countries? And what are the gambling laws in those markets. SPEAKERS
Raffaela Zillner, Secretary General, OVWG Stuart Tilly, Chief Legal Officer, EEG Johannes Nijboer, Sportsbook Product Intelligence Manager, Kindred Group MODERATOR
Robert Davidman, Partner, Slapshot Media
15:30 - 16:10 BST SPONSORED BY
PANEL ESPORTS – A SAFER BET?
As game and data standards become more robust, are bookmakers much more comfortable with taking bets on esports? What opportunities does a digital competition provide for innovation in non-standard market offer. SPEAKERS
Quentin Martin, CEO, Luckbox Paris Smith, CEO, Pinnacle Pavol Krasnovsky, CEO, RTSmunity MODERATOR
Pablo Monti, Esports Manager, LMG
sbcevents.com/betting-on-sports-europe
DAY 2
THURSDAY, 22 OCTOBER 2020
STAGE 1 BETTING AROUND EUROPE
STAGE 2 BETTING ON ESPORTS SPONSORED BY
15:00 - 15:40 BST
16:30 - 17:10 BST
SPONSORED BY
SPONSORED BY
PANEL ITALY – RECOVERY TO WHERE?
PANEL PERFECT PARTNERS
Hopes of Italian gambling rebalancing its relationship with the government were completely tarnished in 2020 as remerging from lockdown betting incumbents faced higher retail taxes, whilst ADM and AGCOM regulatory agencies were instructed to pursue and penalise non-compliant bookmakers. Despite maintaining Europe’s toughest market restrictions, Italian gambling has maintained its momentum recording year-on-year growth prior to the COVID-19 pandemic. Entering 2021, can betting finally build bridges with an Italian government, undertaking tough choices on how to revive the economy post pandemic? SPEAKERS
How has sponsorship evolved in esports? Which are the more successful partnerships between leagues, teams and players? SPEAKERS
Serge Vardayan, CEO & Founder, WIN.GG Julian Tan, Head of Growth & F1 Esports, Formula 1 Steven Salz, CEO & Co-Founder, Rivalry Adrian Figallo, CFO & Co-Founder, World Pro Racing Eirik Kristiansen, CEO, PixelBet MODERATOR
Tatiana Tacca, Director of Esports, Monument Worldwide
Marco Tiso, Managing Director - Online, Sisal Ludovico Calvi, President, GLMS Alessandro Allara, Chief Digital Officer, Gamenet Group MODERATOR
Christian Tirabassi, Senior Managing Partner, Ficom Leisure
16:00 - 16:40 BST PANEL SWEDEN – LIMITED THINKING
With the Swedish authorities taking a serious look at limiting the types of markets offered, what effect would these proposals have for sports bettors and bookmakers? SPEAKERS
Maria McDonald, Partner, Nordic Gambling Thomas Vermeulen, Affiliate & Internationalisation Manager, Smarkets Fintan Costello, Managing Director, BonusFinder MODERATOR
Victor Schultz, Associate, Wiklund Law
sbcevents.com/betting-on-sports-europe
#SBCDSCIS 4-5 NOVEMBER 2020
THE CIS EDITION OF THE WORLD’S
LARGEST ONLINE BETTING
AND GAMING EVENT 1,500 Delegates
75
Speakers
ORGANISED IN ASSOCIATION WITH
FOR MORE INFORMATION PLEASE VISIT WWW.SBCEVENTS.COM sbcevents.com/betting-on-sports-europe
25
Exhibitors