SBC Leaders: Why technology is an ‘enabler’ for player entertainment

“Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” Jette Nygaard-Andersen, CEO of Entain, told SBC Leaders as she highlighted the ways technology can enable new consumer behaviours.

In an exclusive interview with SBC Leaders, Nygaard-Andersen shone a light on the first six months as CEO of a global betting and gaming company, expressing her excitement over the new opportunities for Entain across the world. 

The US was among the key markets highlighted by the Entain CEO – a market which some of our speakers at the CasinoBeats Malta conference believed is ‘primed and ready’. Are we in the middle of an iGaming gold rush, or is this yet to come? 

Troy Zurawski, CEO of Design Works Gaming, and Kent Young, CEO of Spin Games, kicked off our gaming section by questioning whether the US could be heading for a mobile versus land-based battle across the country. Read what they had to say here. 

Heading south to Latin America, and Paysafe’s SVP Consumer, Digital Wallets Rupinder Singh gives a breakdown of why consumer behaviours, similar to the topography of the South American market, can often be very diverse. 

In the fourth edition of SBC Leaders for 2021, Warren Murphy, Managing Director of Betting and Gaming at Sportradar, discusses why the automation of Live Odds trading has helped the company to scale up its soccer offering. 

Scaling up their offering was a key theme for Mikael Lijtenstein, CEO of AstroPay, as he outlined the reasons why the company is taking its global payment solutions to the European market. 

Meanwhile Robert Chvátal, CEO of SAZKA Group, explains why the lottery company took the decision to show confidence in the Greek market, before touching upon its bid for the UK National Lottery tender. 

Rounding off the magazine is a deep-dive into the National Lottery’s sponsorship of Team GB at the recent Olympic Games, followed by an exciting preview of the fast-approaching SBC Summit Barcelona. 

The new issue of SBC Leaders is available to download or read online HERE.