Odds maker and player prop provider Sports IQ has formalized a new agreement today with fast-growing US-focused B2B software supplier Chalkline.
Under the terms of the multi-year agreement, Sports IQ will provide US sports data to power Chalkline’s suite of Free-to-Play (FTP) games. Chalkline is a leading independent provider of Free-to-Play and real money sports games.
In 2020, it delivered 10,000 unique games to over five million players globally. Its suite of customer acquisition and retention tools will expand with a mix of innovative player prop games as a result of the deal.
Omer Dor, CEO at Sports IQ, said: “Chalkline’s reputation is synonymous with innovation. It’s a pleasure to support them in their pursuit to offer engaging Free-to-Play games that provide new and exciting ways for operators to acquire, retain and reactivate sports bettors.”
The agreement will see Chalkline integrate Sports IQ’s sports data and use it to power pre-match player props for all of its FTP products.
Sports IQ’s product suite is currently used to fuel pre-game and in-play real-money betting opportunities for some of the biggest names in regulated US sports betting industry, including IGT and Bally (Bet.Works), as well as direct operator deals with the likes of European sports betting giant BetClic.
This data allows operators to offer engaging betting options such as how many passing yards Tom Brady will throw in a game, total points for LeBron James in a game, as well as Micro Markets such as the next at-bat outcome for an MLB game.
Daniel Kustelski, CEO at Chalkine, stated: “Sports IQ was the natural fit for Chalkline as they share our vision for tech-led innovation. We share the Sports IQ team’s vision for engaging and personalized products for both Free-to-Play and real money gaming in the US.”
