SL Benfica and sports betting brand Betano have agreed to a three-year extension of their partnership, lasting until the 2026/27 season.  As part of the deal, Kaizen Gaming’s online casino platform will remain as the Portuguese club’s official sleeve shirt...

Forbes’ annual highest-paid athlete year list has revealed that football superstar Cristiano Ronaldo tops the list for 2024 after amassing record-breaking earnings for a football player.  The all-time $260m record saw Ronaldo make $200m from his contract with Saudi Pro...

VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup.  The Malta-based bookmaker has partnered with the Northern Ireland Football League (NIFL) in a five-year deal. The agreement will include...

The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026. Under the agreement, Klarna will gain advertising rights for the men’s national team and its branding will be visible on...

When it comes to building up a brand image in Colombia, look no further than football as the ideal avenue. This was the sentiment Rivalo Country Manager for Colombia, Felipe Aguero, shared with Insider Sport and SBC Noticias in a...

The Esports Integrity Commission (ESIC) has announced Kambi and its esports data subsidiary Abios as new ESIC anti-corruption supporters.In a significant development for esports integrity, Kambi and Abios have joined ESIC's Anti-Corruption Supporter programme. As part of this initiative,...