Stats Perform acquires 13 Strides to enhance focus on fan engagement

Stats Perform has confirmed the acquisition of 13 Strides as part of its focus on fan engagement and helping clients succeed in the sports media market.
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Sports AI and data firm Stats Perform has confirmed the acquisition of 13 Strides, the visual content studio for sports, as part of its strategic focus on fan engagement and helping clients succeed in the sports media market.

The terms of the acquisition of 13 Strides have not been disclosed by Stats Perform.

13 Strides has been creating data visualization graphics for media companies, sports leagues, teams, and brands since 2006.

Stats Perform CEO, Carl Mergele, commented: “Imagine the power of combining the world’s best repository of sports data, and the most advanced AI, with this simple and fast way to create engaging graphics.

“That’s why we are so excited to welcome 13 Strides to our organization. With their expertise in fan engagement and our data and AI, we can empower our clients with the solutions they need to truly delight their fans.”

The 13 Strides addition to the Stats Perform portfolio means the firm’s clients will now have access to not only sports data and advanced AI, but also graphics to accompany them.

“Our passion has always been around the visual power of sport, and so this opportunity to use data, and AI takes our ambitions to a completely new level,” said 13 Strides’ co-founder and CTO Kevin Allinson. “We are very excited to be joining Stats Perform and to be accelerating our roadmap into new technologies and sectors of sport.”

13 Strides’ expertise and technology will work alongside Stats Perform’s recently launched media platform, PressBox.