Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA.  Aramco becomes FIFA’s first “major worldwide partner exclusive in the energy category”. The partnership agreement see’s the Saudi company hold sponsorship rights to...

The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever 364 days after the review’s recommendations landed. Peers in the House of Lords concluded in a...

Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American sporting events to the UK capital.  Khan in particular highlighted bringing the NFL’s Super Bowl and...

Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.  The football club has been partnered with Cadbury since 2020 and has decided to bring fans...

William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas Festival. The bookmaker, part of the 888 Holdings international gaming group, has become the official betting...

According to The Telegraph, Tiger Woods has received an email informing him that he will receive up to $100m in equity for staying loyal to the PGA Tour.The Newspaper reported that the veteran golf player has received an email...