Seven Star Digital, which operates the gambling comparison site Compare.bet, has today announced that it has entered the Brazilian market.

Compare.bet Brasil is now live and will be catering to sports betting and online casino customers in Latin America’s most populous country.

“The opportunity in Brazil is an exciting one – the country has a fantastic sporting heritage and huge passion for sports and football,” said a spokesperson for Compare.bet.

“We are excited to help our users in Brazil learn more about gambling and sports betting, and to choose appropriate brands to wager with online.

“To properly cater to the Brazilian market requires deep localization and the creation of content matching the country’s unique preferences and culture. We have long term plans to create a highly authentic user experience to meet the needs of the Brazilian market.”

Compare.bet has been working to increase its international footprint throughout 2020, launching in Australia, New Zealand and Ireland earlier in H2. 

Meanwhile, the comparison site’s US expansion is continuing too. Compare.bet was awarded its Colorado vendor license in November and is expecting a number of further license approvals in the near future.