Pragmatic Play has secured the latest step in its global expansion strategy, and entry into the Brazilian market, after inking an agreement with BetMotion.
As a result of the link-up the Brazilian operator is to gain the entire slots offering from the online casino content provider, with Pragmatic Play aiming to grow across Latin America at a rapid rate following the launch of its first hub in the region earlier this year.
Alan Brincat, chief marketing officer at BetMotion, said of the partnership: “Pragmatic Play’s slot content is highly sought-after across the globe and we are delighted to be its first partner in Brazil.
“With impressive breadth to its portfolio, we look forward to bringing their products to the Brazilian market and enjoying a long and fruitful relationship.”
BetMotion will soon be able to offer the supplier’s full portfolio, including latest release Jungle Gorilla, as well as the company’s growing Megaways selection and the John Hunter series.
Furthermore, the operator will also gain access to Pragmatic Play’s growing collection of scratchcards and table games.
Victor Arias, vice president of Latin America at Pragmatic Play, added: “BetMotion has an impressive reputation as one of the main operators in Brazil and we couldn’t be happier to partner with them as we enter a new territory.
“We have hit the ground running since opening our Latin American hub and look forward to a swift launch through our single API integration.”
Last week Pragmatic Play’s new African continent manager, Solomon Godwin, discussed what the multi-product supplier has planned as part of its expansion into a region it describes as one of the most untapped for online gaming.
“It absolutely has the potential to be home to the next explosive igaming market. South Africa, Ghana, Kenya and Nigeria are all gearing up to be major players in the continent going forward. The key will be if sports bettors can be converted into online gaming,” he says.
“There are naturally obstacles that face the online casino market, one being regulation, but also the unproven nature of online content with punters. There is a large degree of familiarity with sports betting, virtuals and lottery products, but that doesn’t yet exist with slot or live casino products.”
