The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball.  The agreement will see the introduction of the first-ever rotating jersey badge and is worth a reported...

The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships. Connacht, Leinster, Munster and Ulster rugby clubs will continue to be sponsored by the commercial bank...

DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the entertainment platform.The firm announced that the indoor football league, taking place on 26 May at...

Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season.  Puma will co-design Derby’s men’s and women’s first team kits, as well as for the academy teams and for the Derby County Community Trust...

The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has distributed these grants to bolster the elite women's player and coach pathways across all four...

Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart.  The striker has become an investor of Norwegian hair-tie company Bon Dep, with the 23-year-old being a frequent user of its...