Sports betting supplier, Betby has launched its complete sportsbook solution with WeAreCasino.

As part of the launch, Betby’s AI-driven sports betting infrastructure, which includes markets on over 600,000 events a year, will now be supporting the operator’s sportsbook platform.

Leonid Pertsovskiy, chief executive officer at Betby, said: “WeAreCasino are a dynamic, disruptive partner with goals that closely align to our own.

“We look forward to an exciting future with them as our sportsbook solution continues to expand with new markets and products.”

Moreover, WeAreCasino customers will have access to the supplier’s portfolio of esports titles, available in its Betby.Games collection, which features FIFA, NBA, and Rocket League options, with Tennis to be launched in the near future. 

Shaham Avraham, head of account management at WeAreCasino, commented: “Innovative solutions help any company stand out in the market and we’re thrilled with the quality of Betby’s product.

“With an intuitive backend and a smooth UI, their solution will differentiate our brand from the competition and we are very excited for the path ahead.”

This deal marks the latest expansion for the sportsbook supplier, which has experienced growth of almost 300 per cent year-on-year since launch, while also receiving its MGA licence in August.