The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies to help lay the groundwork for its successful debut.In the build up to the league’s...

Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks the first sustainability-focused partnership in the league’s history, aiming to amplify MLB's ongoing sustainability initiatives...

Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect and trade.  Available on Quidd’s platform, the partnership will aim to draw on the traditional popularity...

Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute Media’s portfolio of sports content brands, such as football-focused 90min, and global athlete storytelling platform,...

Grigor Dimitrov has become the global ambassador for fintech company Payhawk to help enhance the latter’s brand across the globe.  The world number 10 player will help broaden Payhawk activities which includes its branding on Dimitrov’s tennis attire and participation...

Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in 2029. Under the extended agreement, the Cadbury logo will feature across the front of the Wallaroos...