Blackhawk Network introduces multi-branded sports betting payment card

Global branded payment solutions provider Blackhawk Network and Metabank have documented the release of Game On cards, which have become available across New Jersey and Pennsylvania.

The gift cards, developed by the former and issued by the latter, are said to provide ‘smart, easy funding options’ and aim to showcase ‘a revolution in how consumers fund their sports betting accounts’.

Players can use the money associated with a Game On card to fund their accounts with several operators, including FanDuel Sportsbook, DraftKings Sportsbook, BetRivers/PlaySugarHouse sportsbooks and casinos, Parx Casino, BetMGM and others.

At its debut, the cards are available for purchase in New Jersey and Pennsylvania at many grocery stores and other leading retailers including: ACME, The Giant Company, Stop and Shop, and Giant Eagle, among others, as well as online.

“Perfect for sports betting enthusiasts and gift card lovers alike, the Game On card pairs a fun, digital way to fund sports bets with the convenience of a gift card,” said Brett Narlinger, head of global commerce at Blackhawk Network

“People we’ve surveyed who have placed sports bets are clamouring for a payment option that provides increased control of spending and privacy, versus linking personal banking information when funding their sportsbook account. Our new Game On card helps address those concerns.”

According to research, Blackhawk Network says that security, privacy and the ability to manage funds are all major concerns for surveyed players in how they currently fund their accounts.