Wynn Resorts WynnBet casino and sports betting app has rolled-out its latest sporting collaboration, after striking a corporate partnership with the Cincinnati Reds.
This will see the two companies team-up on marketing efforts throughout the current 2021 season to introduce WynnBet to Reds fans in Indiana, as the mobile sportsbook continues its expansion effort in the state.
The agreement will see the app gain access to official marks and logos of the Major League Baseball franchise, which will be used across its online products.
Furthermore, Wynn also says that the assets will be utilised on robust marketing assets to create co-branded promotional offers for sports betting enthusiasts that are available only through the app for users in Indiana. In addition, WynnBet will be offering the chance to receive Reds game tickets and team memorabilia during select promotions to be announced.
In addition to the Cincinnati Reds, WynnBet is also a partner of the Memphis Grizzlies and Detroit Pistons, and has been named an authorised gaming operator of NASCAR, as well as the official online sportsbook of the Martinsville Speedway and Richmond Raceway.
The group says that it is aiming to secure “rapid expansion” of its WynnBet entity throughout this year, with several pending licence applications in process. It is currently available in New Jersey, Colorado, Michigan, Virginia, Indiana, and Tennessee.
