Superbet acquires Napoleon’s to establish Belgian market leadership

Superbet Group will take leadership of Belgium’s gambling marketplace, having agreed to acquire outright Napoleon Sports and Casino.

The Romanian gambling group reached a takeover agreement with European private equity fund Waterland PE, with parties choosing not to disclose financial terms of the transaction, which is reported to be valued above €350 million.

It is a transformative deal for Superbet, the Romanian gambling enterprise of Serbian tycoon Sacha Dragic, which aims to bolster its Western European profile.

“Napoleon’s market and brand positioning is the ideal acquisition opportunity that contributes significantly to Superbet’s global expansion,” said Johnny Hartnett, CEO of the Superbet Group.

“It also supports the group’s growth strategy by increasing revenues from regulated markets with a strong online profile.”

The transaction sees Superbet continue its M&A growth drive, in which the company secured a €200 million cash investment by US private equity fund Blackstone Group in 2019 to accelerate its strategic opportunities.

Business news sources report that Superbet’s acquisition of Napoleon will have likely been the biggest M&A undertaken by a Romanian enterprise.  

“We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users,” said Napoleon Chief Executive Tim de Borle.

“At Napoleon, we look forward to embarking on this next chapter of thrilling projects and international experience. Finally, I’d like to express our gratitude to Waterland for their support in the past 6 years.”