SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions. The new campaign, ‘Every Minute Matters’, aims to urge more than a quarter of a million people to learn...

Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension.  The two-time World Cup winners have extended the deal until the 2033/34 season, after the current...

Feyenoord Rotterdam has partnered with Knaken, a crypto exchange, to become the first Dutch football club to enable season ticket renewals using cryptocurrency. The ability to renew season tickets for the 2024/25 season using crypto is made possible through Knaken’s...

The UFC and mobile charging brand Anker have formed a new partnership catered to its fans in the Middle East and Africa (MEA) region.  As the Official Charging Partner of the UFC, Anker will look to enhance the fan experience...

Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for several of its events.Under the terms of the new deal, Odin.gg has reinforced its position...

New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for its new stadium.Whilst the stadium is still being constructed, Legends will provide the football club...