Online casino content provider Pragmatic Play has rolled-out its latest content-based deal after announcing the addition of its bingo vertical to Lottoland.

The supplier’s slot games suite is already live with the online lotto betting operator, with players now offered access to Pragmatic Play’s bingo offering, including five different variants of the game (30, 50, 75, 80 and 90-ball).

Nigel Birrell, chief executive officer at Lottoland, said: “It’s fantastic to be joining forces with Pragmatic Play once again and we’re thrilled to add its exciting bingo vertical to our extensive offering.

“At Lottoland our customers enjoyment is paramount, and we always aim to deliver them the best products available.”

Also included as part of the deal is the developer’s exclusive Bingo Blast product, lauded as “a new take of a classic game brings forward engaging visuals, a new way to play and high-quality elements designed entirely in-house”. 

A game of Bingo Blast is 3-4 times faster than the average 90-ball bingo game, and the title comes complete with customisable UI and UX.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “We’re thrilled to build upon our partnership with Lottoland by adding our state-of-the-art bingo product to its extensive offering.

“The bingo vertical’s network is run by a highly experienced team and the product comes equipped with a multitude of features including BOGOF, roll-on, multi-stake, XTG, as well as a chat host service.”