The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.  The mixed martial arts company was valued at $11.3bn to top Forbes’ most valuable list, ahead of the WWE ($6.8bn), AEW ($2bn),...

The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs.  The collaboration between the two parties marks the NBA’s first marketing partnership with KOHO and the fintech will gain...

The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball.  The agreement will see the introduction of the first-ever rotating jersey badge and is worth a reported...

The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships. Connacht, Leinster, Munster and Ulster rugby clubs will continue to be sponsored by the commercial bank...

DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the entertainment platform.The firm announced that the indoor football league, taking place on 26 May at...

Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season.  Puma will co-design Derby’s men’s and women’s first team kits, as well as for the academy teams and for the Derby County Community Trust...