SBC Leaders: why consumer behaviours can often be ‘very diverse’

    In the latest issue of SBC Leaders magazine the discussion on developments in the US sports betting and igaming market proved to be the theme

    In the latest issue of SBC Leaders magazine the discussion on developments in the US sports betting and igaming market proved itself a popular theme.

    In the exclusive interview, Jette Nygaard-Andersen, CEO of Entain, shone a light on the first six months as CEO of a global betting and gaming company, expressing her excitement over the new opportunities for Entain across the world.

    She highlighted the ways technology can enable new consumer behaviours, noting: “Technology is all about what it can do to the player experience, how it generates excitement and even the social elements that it creates,” 

    The US was among the key markets highlighted by the Entain CEO – a market which some of our panel of industry experts at the CasinoBeats Summit in Malta believed is ‘primed and ready’. 

    Heading south to Latin America, and Paysafe’s SVP Consumer, Digital WalletsRupinder Singh gives a breakdown as to why consumer behaviours – similar to the topography of the South American market – can often be “very diverse”.

    Meanwhile, Troy Zurawski, CEO of Design Works Gaming and Kent Young, CEO of Spin Games, kicked off our gaming section by questioning whether the US could be heading for a mobile versus land-based battle across the country. Read what they had to say here

    In the fourth edition of SBC Leaders for 2021, Warren Murphy, managing director of betting and gaming at Sportradar, discusses why the automation of Live Odds trading has helped the company to scale up its soccer offering. 

    Scaling up their offering was a key theme for Mikael Lijtenstein, CEO of AstroPay, as he outlined the reasons why they are taking their global payment solutions to the European market. 

    Meanwhile Robert Chvátal, CEO of SAZKA Group, explains why the lottery company took the decision to show confidence in the Greek market, before touching upon their bid for the UK National Lottery tender. 

    Rounding off the magazine is a deep-dive into the National Lottery’s sponsorship of Team GB at the recent Olympic Games, followed by an exciting preview of the fast-approaching SBC Summit Barcelona

    Readers who wish to read the new issue of SBC Leaders can download or read it online HERE.