France Galop partners with 1/ST to chase US connections
French horse racing government body France Galop is targeting greater transatlantic connections via a partnership with 1/ST, a US racing betting provider.
The agreement aims...
La Liga President confirms plans to host league games in the...
La Liga President Javier Tebas has revealed plans to host league games in the US for the 2025/26 season.
Tebas has stated that he hopes...
Sponsorship News
Report: Tiger Woods to receive $100m loyalty reward from PGA Tour
According to The Telegraph, Tiger Woods has received an email informing him that he will receive up to $100m in equity for staying loyal to the PGA Tour.The Newspaper reported that the veteran golf player has received an email...
‘This will protect the pyramid overall’ – Football Governance Bill passes second reading
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on St George's Day (23 April).
During the reading, Lucy Frazer, the Secretary of State at the...
Juventus to significantly enhance commercial opportunities with Two Circles
Juventus have signed a five-year commercial partnership with sports marketing agency Two Circles to significantly ramp up commercial and sponsorship opportunities.
The record-winning Serie A champions will leverage Two Circles’ industry experience and data driven approach to foster new commercial...
Michael Johnson’s track league partners with industry leaders
The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies to help lay the groundwork for its successful debut.In the build up to the league’s...
MLB takes sustainability to ‘new heights’ with WM partnership
Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks the first sustainability-focused partnership in the league’s history, aiming to amplify MLB's ongoing sustainability initiatives...
Manchester City dives deeper into Web3 with Quidd partnership
Manchester City has signed a multi-year partnership with digital collectible platform Quidd to produce digital cards for fans to be able to swap, collect and trade.
Available on Quidd’s platform, the partnership will aim to draw on the traditional popularity...