Positioned for growth
IGT: SERIOUS ABOUT SPORTS BETTING AND SERVICE AS THE US SPORTS BETTING INDUSTRY continues to
grow, IGT reflects on why the company is in the prime position to take on new opportunities
A
s legalised sports betting continues to gain momentum in the US, the IGT PlaySports platform continues to hold its position as a leading B2B sports betting solution in the market. With IGT’s proven sports betting platform, products and comprehensive trading services coupled with partnerships with some of the largest
18 SBC LEADERS • DECEMBER 2020
sports betting operators in the world, it is clear to see that IGT is serious about sports betting. IGT leveraged its decades of experience with betting outside of the US and was well-positioned for success with its sports betting platform technology prior to the US Supreme Court repeal of PASPA in May 2018.
Since then, IGT has built a customised solution for the US, award-winning hardware, and brought together a group of talented professionals comprised of sales, marketing, operations and an exclusive in-house trading team. The customer-first mentality has long been essential to its entire business throughout lottery, gaming and digital and now it’s a vital component to its growing US sports betting offering. The company has long-term contracts with some of the largest lotteries in the world and holds more gaming licences than any other gaming
