FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
NCAA adopts NIL reforms amid ‘unstable’ future
The NCAA has announced that the Division I council has approved Name, Image and Likeness (NIL) reforms and will allow school assistance with NIL...
Sponsorship News
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture of basketball.Under the agreement, FIBA 3x3 and Karl Lagerfeld will collaborate with players from diverse...
Forbes names UFC as most valuable combat sports company at $11.3bn
The Ultimate Fighting Championship (UFC) is the most valuable combat sports promotion in the world according to Forbes.
The mixed martial arts company was valued at $11.3bn to top Forbes’ most valuable list, ahead of the WWE ($6.8bn), AEW ($2bn),...
NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs.
The collaboration between the two parties marks the NBA’s first marketing partnership with KOHO and the fintech will gain...
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball.
The agreement will see the introduction of the first-ever rotating jersey badge and is worth a reported...
Bank of Ireland renews provincial rugby team sponsorships
The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.
Connacht, Leinster, Munster and Ulster rugby clubs will continue to be sponsored by the commercial bank...
DAZN’s Infinity League welcomes Bundesliga giants
DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the entertainment platform.The firm announced that the indoor football league, taking place on 26 May at...
