B2B igaming software supplier GAN has announced the launch of the mychoice social casino app, powered by its Simulated Gaming software, for Penn National Gaming subsidiary Penn Interactive.
Simulated Gaming enables casino operators to provide social gaming offerings to players in states in advance of real money igaming, providing meaningful marketing and revenue opportunities for both operators and GAN. The mychoice social casino app, which launched this week, will be fully integrated with Penn National’s mychoice player loyalty program, which currently has over 20 million members.
Together with Penn National’s properties, Simulated Gaming will now be served to casino patrons of more than 100 individual casino properties coast to coast in the US. Penn becomes the 17th US casino operator to license GAN’s specialist software, which permits patrons to link reward cards to their online Simulated Gaming account and receive reward points automatically triggered by the patrons’ diverse online activities.
Jeff Berman, Chief Commercial Officer of GAN, commented: “We are proud to have been selected by a genuine giant of gaming to upgrade their long-standing B2B social casino offering with a uniquely diverse Simulated Gaming content portfolio accessed via an enhanced custom front-end development and a full integration into Penn National’s market leading reward program, leveraging our unique patented technical capability to deliver on-property to online convergence for their carded patrons.”
Jon Kaplowitz, Head of Penn Interactive, commented: “The combination of GAN’s great team and proven ability to deliver quality products makes them an ideal partner for Penn. Our mychoice social casino app will be a fun, free-to-play casino experience, and will allow our mychoice members to continue to earn valuable loyalty points from the comfort of their homes.”
