Svenska Spel Tur has announced a creative communication concepts and content communication partnership with marketing and advertising agency Nord DDB Stockholm.
With the current agreement expiring later this year, the procurement process began last autumn and tenders were informed of the award decisions on May 7. Starting in June, the new agreement is valid for two years with the possibility of an extension of 1 + 1 year.
The Swedish lottery operator’s Head of Sales and Marketing Christina Kilström said: “It has been a privilege to receive very high-quality tenders from some of Sweden’s best agencies. Svenska Spel Tur, with brands such as Triss, Lotto, Keno and Eurojackpot, is one of Sweden’s major communication players active on a variety of platforms.
“This entails complex communication challenges and places very great demands on us as well as our partners. I would like to both congratulate and welcome Nord DDB to a very exciting partnership with us in realizing our customers’ small and big dreams.”
Nord DDB’s responsibilities as Svenska Spel’s agency for creative communication concepts and content communication includes product packaging, product-related services and other product category-wide communication within the framework of its Tur’s sales assignment.
The agency’s CEO and Creative Director Andreas Dahlqvist commented: “We are of course very happy to have the confidence to work with some of Sweden’s strongest brands and marketers.
“Svenska Spel Tur is in many ways a dream customer, not least because the dream is so central to everyone who chooses to play at Lotto, Triss, Keno and Eurojackpot. It will be super fun to manage the legacy but also of course develop communication in a very communication-intensive industry.”
Back in April, Svenska Spel released its interim report for Q1 2021, signalling increased revenue in two out of three business areas and ‘good profitability’ allied to an upturn in digital.
