DraftKings Inc has been designated this week as the exclusive sportsbook and daily fantasy sports provider across select Turner Sports and Bleacher Report properties. The multi-year agreement excludes NBA programming.
Under the arrangement, DraftKings will provide sports betting information and daily fantasy content across Turner Sports telecasts and Bleacher Report digital channels including the B/R app.
Planned integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalized automated alerts and editorial across B/R channels including the B/R Betting vertical, the most engaged digital sports media brand in the sports betting industry according to Sprnklr Data.
Ezra Kucharz, Chief Business Officer, DraftKings, said of the deal: “Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans.
“Turner Sports platforms provide exceptional content as they continually captivate sports audiences. Their medium aligns with the DraftKings’ brand and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports, noted: “While this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing and audience scale.
“This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
Bleacher Report launched its B/R Betting vertical in 2019 to focus on content in and around sports betting. Since its launch it has consistently ranked as among the most engaged sports media brands devoted to the subject.
