West Ham United women’s team has launched ‘In Plain Sight' campaign to raise awareness of skin cancer, in partnership with ZO Skin Health, its official skincare partner.As part of skin cancer awareness month, the campaign aims to educate and...

William Hill scored a significant sponsorship boost over the weekend by picking up a UK-facing partnership, the ‘Ring of Fire’ boxing match between Oleksandr Usyk and Tyson Fury. Taking place in the Saudi Arabian capital city of Riyadh on Saturday...

SL Benfica and sports betting brand Betano have agreed to a three-year extension of their partnership, lasting until the 2026/27 season.  As part of the deal, Kaizen Gaming’s online casino platform will remain as the Portuguese club’s official sleeve shirt...

Forbes’ annual highest-paid athlete year list has revealed that football superstar Cristiano Ronaldo tops the list for 2024 after amassing record-breaking earnings for a football player.  The all-time $260m record saw Ronaldo make $200m from his contract with Saudi Pro...

VBet’s sports sponsorship portfolio was further expanded this week with the addition of the Northern Irish Women’s Premiership League Cup.  The Malta-based bookmaker has partnered with the Northern Ireland Football League (NIFL) in a five-year deal. The agreement will include...

The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026. Under the agreement, Klarna will gain advertising rights for the men’s national team and its branding will be visible on...