Esports tournament organiser PGL has agreed a multi-year deal that will see Odin.gg remain as the exclusive provider of data and integrity services for several of its events.Under the terms of the new deal, Odin.gg has reinforced its position...

New York City FC has selected global premium experiences company Legends Global Sales to manage all sales efforts for suites and premium seating for its new stadium.Whilst the stadium is still being constructed, Legends will provide the football club...

BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an exclusive article, the company reported that the betting operator has signed a multi-year deal with...

Attendances for the Women's Super League (WSL) and Women’s Championship have surpassed one million during season 2023/24 as the popularity of women’s football in the UK continues to surge. This marks a significant uptick on the previous record of 689,297...

Sunderland AFC merchandise will now be available on the US retail market platform Fanatics after the EFL Championship signed a new long-term partnership.  Fanatics will become Sunderland’s new retail partner in a deal that extends all the way up to...

Entering uncharted territory can often throw up several challenges, but also a unique opportunity to grow a market in your own image.  FanDuel entered the newly regulated Ontario sports betting market in April 2022 and has since positioned itself as...