Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.  The football club has been partnered with Cadbury since 2020 and has decided to bring fans...

William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas Festival. The bookmaker, part of the 888 Holdings international gaming group, has become the official betting...

According to The Telegraph, Tiger Woods has received an email informing him that he will receive up to $100m in equity for staying loyal to the PGA Tour.The Newspaper reported that the veteran golf player has received an email...

The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on St George's Day (23 April). During the reading, Lucy Frazer, the Secretary of State at the...

Juventus have signed a five-year commercial partnership with sports marketing agency Two Circles to significantly ramp up commercial and sponsorship opportunities.  The record-winning Serie A champions will leverage Two Circles’ industry experience and data driven approach to foster new commercial...

The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies to help lay the groundwork for its successful debut.In the build up to the league’s...