Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the...
Brazil referees association calls for Serie A suspension after match-fixing claims
Brazilian football referees have called for the suspension of the Brasileiro Serie A following statements by Botafogo owner John Textor about match fixing.
In an address...
Sponsorship News
Liverpool establishes South Korea connection with merchandise deal
Liverpool FC has taken another stride in its journey towards international expansion by securing its first retail partnership in South Korea with Over the Pitch.Under the agreement, Liverpool will collaborate with the brand on product development and market expansion,...
FIFA signs long-term energy deal with Saudi oil group Aramco
Saudi Arabian state-owned oil and gas company Aramco has signed a four-year global partnership deal with FIFA.
Aramco becomes FIFA’s first “major worldwide partner exclusive in the energy category”. The partnership agreement see’s the Saudi company hold sponsorship rights to...
UK Lords: Gambling White Paper does not do enough on sports sponsorship
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever 364 days after the review’s recommendations landed.
Peers in the House of Lords concluded in a...
Sadiq Khan pledges to bring major sporting events to London if re-elected
Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American sporting events to the UK capital.
Khan in particular highlighted bringing the NFL’s Super Bowl and...
Manchester United focuses on memories for Cadbury anniversary
Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.
The football club has been partnered with Cadbury since 2020 and has decided to bring fans...
William Hill adds Qipco Guineas Festival to racing roster
William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas Festival.
The bookmaker, part of the 888 Holdings international gaming group, has become the official betting...