Sponsorship News

MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume

UK Lords: Gambling White Paper does not do enough on sports sponsorship

The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever 364 days after the review’s recommendations landed. Peers in the House of Lords concluded in a...
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Sadiq Khan pledges to bring major sporting events to London if re-elected

Mayor of London Sadiq Khan has stated that if he is re-elected in next week’s election, he pledges to bring some major North American sporting events to the UK capital.  Khan in particular highlighted bringing the NFL’s Super Bowl and...
Old Trafford from above.

Manchester United focuses on memories for Cadbury anniversary

Manchester United has announced it will be celebrating Cadbury’s 200 year anniversary at its next Premier League match in collaboration with Alzheimer's Research UK.  The football club has been partnered with Cadbury since 2020 and has decided to bring fans...
Horse racing in front of William Hill advertisement.

William Hill adds Qipco Guineas Festival to racing roster

William Hill has inked its latest horse racing partnership in a continuation of a long-running marketing strategy, signing a deal with the Qipco Guineas Festival. The bookmaker, part of the 888 Holdings international gaming group, has become the official betting...
Tiger Woods hitting golf ball

Report: Tiger Woods to receive $100m loyalty reward from PGA Tour

According to The Telegraph, Tiger Woods has received an email informing him that he will receive up to $100m in equity for staying loyal to the PGA Tour.The Newspaper reported that the veteran golf player has received an email...
Fans singing at football game. FA Cup

‘This will protect the pyramid overall’ – Football Governance Bill passes second reading

The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on St George's Day (23 April). During the reading, Lucy Frazer, the Secretary of State at the...